KFC Thailand ends a successful 2024 as one of Asia’s most creatively awarded advertisers. In 2024 KFC Thailand picked up 80 honors crowned by various national and international awarding stages.
In addition to unyielding determination to create heart-touching campaigns, these accolades evidently prove KFC Thailand’s strong forefront in creativity, innovations, and tactful ways to communicate with consumers. Many of these outstanding campaigns – including KFC Bucket Ware, KFC Crow Order, KFC Bone Tie, KFC Fried Chicken Incense Sticks, as well as Uncle KFC’s Rice Bowl – also set new standards in Thailand’s diverse marketing and advertising industry since they well represented amazing ideas and demands of all Thai consumer groups. Thus, these accomplishments have ensured KFC’s unshaken position as Thailand’s top brand of fried chicken.
KFC Thailand has received several international awards from prestigious stages, such as the “Uncle KFC’s Rice Bowl” campaign, which won the Grand LIA and Gold in the Brand Entertainment category from the London International Awards (LIA) 2024.
The campaign also received a Silver in the Branded Entertainment category and Merit awards in the Cultural Driver and Film & Video categories from the 2024 ONE Asia Creative Awards, a marketing and advertising stage in the Asia-Pacific region. The “KFC Bone Tie” campaign also won awards at the 2024 ONE Asia Creative Awards, including Bronze in Experiential & Immersive, IP & Product Design, and a Merit in Direct Marketing.
Additionally, they received Silver, Bronze and Crystal awards at the MAD STARS Awards 2024,as well as a Bronze Spike in the Animal Health category at Spikes Asia 2024.
At ADFEST 2024, they won Gold and Bronze in the Brand Experience Lotus category for the same campaign. They also received the Excellence in Content Marketing award from the Marketing Excellence Awards 2024 and the Best Quick Service Restaurant Brand from the Global Brand Awards 2024.
At the national level, KFC won the Grand Prix at the MAAT Media Award 2024 for the “KFC Fried Chicken Incense Sticks” campaign and Gold in the Best Use of Social category for the same campaign.
At the Thailand Social Awards 2024, they won the Best Brand Performance on Social Media in the Restaurant category.
They also received The Best Chain Restaurant of the Year from the Grab Thumbs Up Awards 2024 and a Platinum Award from the AMCHAM Corporate Social Impact Awards 2024 for social responsibility, presented by the American Chamber of Commerce in Thailand.
Moreover, they won the ultimate advertising industry award “Advertiser of the Year” and received Gold, Silver, and Bronze awards in various categories from the Thai AdPeople Awards 2024, totaling an impressive 44 awards.
Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand (pictured above with his marketing team), said: “KFC Thailand is committed to pushing the boundaries and crafting exceptional campaigns that truly reflect our deep understanding of Thai consumers. Our goal is to make work that works, not only earning recognition for our creativity and unique approach from both customers and leading organizations but to also drive bottom line profit growth for our franchise partners. I truly believe that creativity sells and the not only do the accolades we receive affirm this belief but also our consistent business growth. Moving forward, we will continue to partner with our creative and media agencies to not only come up with big ideas but have the courage to follow through with them and solidify our reputation as a leading believer in the power of creativity enabling us to remain the Number 1 QSR brand in the country.”
“We are going to create and launch catchy campaigns to ensure every group of consumers has the best experience – and consequently retain our position as Thailand’s top brand of fried chicken.”
International Recognitions
London International Awards (LIA) 2024:
A Grand LIA and a Gold in Brand Entertainment category for the “Uncle KFC’s Rice Bowl” campaign
2024 ONE Asia Creative Awards:
Silver: Branded Entertainment category for the “Uncle KFC’s Rice Bowl” campaign
Bronze: Experiential & Immersive and IP & Product Design categories for the “KFC Bone Tie” campaign
Merit: Cultural Driver and Film & Video categories for the “Uncle KFC’s Rice Bowl” campaign, Direct Marketing category for the “KFC Bone Tie” campaign
MAD STARS Awards 2024:
Silver: Brand Experience & Activation category for the “KFC Bone Tie” campaign
Bronze: PR category for the “KFC Bone Tie” campaign and the “KFC Let Mom Rest” campaign
Crystal: Outdoor category for the “KFC Bone Tie” campaign
ADFEST 2024:
A Gold and a Bronze in Brand Experience Lotus category for the “KFC Bone Tie” campaign
Spikes Asia 2024:
A Bronze Spike in Animal Health category for the “KFC Bone Tie” campaign
Marketing Excellence Awards 2024:
Excellence in Content Marketing
Global Brand Awards 2024:
Best Quick Service Restaurant Brand
National Recognitions
MAAT Media Award 2024:
A Grand Prix for the “KFC Fried Chicken Incense Sticks” campaign
Best use of Special Event and Stunt / Live Advertising Awards category
Silver: for the “Wheel for One” campaign
Best use of Ambient and Special Event – In store Activation category
Silver: for the “Bucket Basket” campaign
Best use of Social category
Gold: for the “KFC Fried Chicken Incense Sticks” campaign
Silver: for the “KFC The Social Petition” campaign
IMC / Multiple Platforms Medium category
Bronze: for the “Bucket Basket” campaign
Silver: for the “Wheel for One” campaign
Effectiveness Awards
Bronze: for the “AI for Dine in” campaign
Best use of Small Budget category
Gold: for the “KFC Fried Chicken Incense Sticks” campaign
Bronze: for the “KFC Bone Tie” campaign
Best use of Media for Good
Gold: for the “KFC Bone Tie” campaign
Best use of Media for Market Disruption
Silver: for the “KFC Fried Chicken Incense Sticks” campaign
LINE Thailand Awards 2023:
The Best Display Ads in the Food & Beverage Category
Grab Thumbs Up Awards 2024:
The Best Chain Restaurant of the Year
Thailand Social Awards 2024:
Best Brand Performance on Social Media in the Restaurant Category
AdPeople Awards 2024:
Advertiser of the Year
30 Young Judge category
Gold: for the “KFC Bucket Ware” campaign
Bronze: for the “KFC Bone Tie” campaign
Ad People from Real People category
Gold: for the “KFC Bone Tie” campaign
Ad That Works category
Silver: for the “KFC Bucket Ware” campaign
Bronze: for the “Uncle KFC’s Rice Bowl” campaign
Communication Design Craft category
Silver: for the “KFC Bone Tie” campaign
Bronze: for the “KFC Bucket Ware” campaign
Creative Strategy category
Silver: for the “KFC Bone Tie” campaign and the “KFC Bucket Ware” campaign
Design category
Silver: for the “KFC Bone Tie” campaign and the “KFC Bucket Ware” campaign
Digital & Social category
Bronze: two awards for the “KFC Bucket Ware” campaign and two awards for the “KFC The Social Petition” campaign
Direct category
Gold: for the “KFC Bone Tie” campaign and the “KFC Bucket Billboard” campaign
Bronze: for the “KFC Bone Tie” campaign, the “KFC Bucket Billboard” campaign, the “KFC Bucket Hat” campaign, and the “KFC Fried Chicken Diamond” campaign
Entertainment
Bronze: for the “Uncle KFC’s Rice Bowl” campaign
Experience & Activation category
Gold: for the “KFC Bucket Ware” campaign
Silver: for the “KFC Crow Order” campaign and the “KFC Bucket Billboard” campaign
Bronze: two awards for the “KFC Bone Tie” campaign, one each for the “KFC Bucket Ware” campaign and the “KFC Bucket Hat” campaign
Film category
Silver: for the “Uncle KFC’s Rice Bowl” campaign
Bronze: two awards for the “Uncle KFC’s Rice Bowl” campaign
Film Craft
Bronze: for the “Uncle KFC’s Rice Bowl” campaign
Good category
Silver: for the “KFC Bone Tie” campaign
Media category
Gold: two awards for the “KFC Bucket Billboard” campaign
Silver: for the “KFC Bone Tie” campaign
Bronze: two awards for the “KFC Bucket Ware” campaign
Out of Home category
Gold: for the “KFC Bone Tie” campaign, the “KFC Bucket Ware” campaign, and the “KFC Bucket Billboard” campaign
Public Relations Plan
Bronze: for the “KFC Bone Tie” campaign and the “KFC Bucket Ware” campaign
SMARTIES Thailand 2024:
Gold for the “The Social Petition” campaign
Silver in Gaming, Gamification & E-Sports category for the campaign of “The Box x PUBG”
AMCHAM Corporate Social Impact Awards 2024 (American Chamber of Commerce in Thailand):
Platinum Award for KFC Foundation
