Pepper Content in India has launched Pepper Creative, a creative boutique that is out to provide agile and tailored creativity for brands. Pepper Creative aims to transform how marketing teams create and execute content by offering a flexible, on-demand model that integrates seamlessly with a brand’s existing structure.
Spearheaded by Sahil Siddiqui (Global Creative Head), alongside Sneha Iyer (AVP Revenue), Rishabh Shekhar (Co-founder, Pepper Content), and Kishan Panpalia (Founding Team Member, Pepper Content), this new unit brings a fresh perspective to enterprise content solutions.
Pepper Creative is designed for marketing leaders who need fast, scalable, and cost-effective content production. Its managed marketplace model allows brands to build creative teams tailored to their specific needs, blending creativity with business objectives.
“What sets Pepper Creative apart is our ability to operate as a dedicated content studio, seamlessly integrating with a brand’s internal operations,” says Siddiqui (pictured left).
These five-person teams, embedded within the brand’s office, act as in-house agencies with the advantage of strategic oversight and the latest creative solutions. This setup means brands can scale content production rapidly and efficiently while maintaining a high standard of quality.
“We’re not just stacking up another creative agency on the pile—we’re here to give advertising services a serious glow-up,” says Siddiqui. “Think of us as that friend who’s always got the best gadgets and the coolest dance moves: we mix cutting-edge technology with smooth moves to whip up solutions that are as fresh as they are effective. It’s where creativity meets strategy and they appreciate each other’s company immensely.”
Pepper Creative has already begun collaborating with major brands such as ITC, Unilever, Mankind, Britannia, Marico, HDFC Bank, DSP Mutual Funds, and Flipkart over various projects.
“Pepper Creative solves the problems traditional agencies no longer address – speed, flexibility, and cost-efficiency,” says Anirudh Singla (pictured right), Founder and CEO of Pepper Content. “We’re helping brands transform into full-fledged content companies, powered by dedicated teams and creative talent.”
Singla said with a career built on insight, intuition and results, Siddiqui is the ideal leader for Pepper Creative.
“His expertise in both iterative creativity and effective strategy is crucial for building this agile, tech-powered creative unit. Sahil’s unique vision brings together creativity and measurable business outcomes,” added Singla.
