In Thailand, everyone knows the famous shrimp snack as “Calbee.” But when a determined Japanese customer insists it’s actually called “Ebisen,” a culture shock erupts in a local shop.
The stubborn Thai shopkeeper refuses to switch the name, sticking to her “Calbee.” Just when things get heated, a twist reveals the truth in this film via SCRUM / ADK Thai.
Credits
Agency: SCRUM / ADK Thai
Chairman: Masato Suematsu
Chief Executive Officer: Thanawat Meesawat
Chief Creative Officer: Wikorn Rojarayanont
Managing Director: Panupong Piyatanasirikul
Creative Director: Pattanapond Ketrathon
Copywriter: Chanakarn Kriangsantikul / Wikorn Rojarayanont
Art Director: Purisalak Sawantrat / Tanatip Siriphan / Pattanapond Ketrathon
Agency Producer: Jutamart Sanguanyod
Account Manager: Pantanant Mueangsongkunthana
Account Executive: Krittaya Chombunmee
Head of Planner: Sasana Jitwatna
Digital Planning Manager: Inthira Nunthajurapo
Graphic Designer: Darawan Japanya
Media Agency: IPG Mediabrands (UM Thailand)
Managing Director: Siriporn Manyati
Media Planner/Strategic Planner: Surapa Henpitak
Business Director: Sirawich Lertchaisuwan
Business Associate Director: Suebsai Taomahawong
Business Group Head: Kanok-on Laiboonyanuphap
Business Manager: Boonyarat Withanthamrong
Digital PR Marketing Manager: Supakan Chaoratanapisate
Digital PR Marketing Director: Yuthipong Jew
Client
President&CEO: Takashi Motomura
Vice President: Pongpan Saivanish
Chief Marketing Officer: Takumi Kitamura
Marketing Manager: Boonnicha Chamnankit
Brand Manager: Rata Teeraphan
Brand Manager: King Sutatham
Marketing Officer: Niramai Chaisingharn
Production House: Human Human
Director: Komsan Yamchuen (Ake)
Asst.Director 1: Kristsakorn Benyakul
Asst.Director 2: Chaimongkol Sawat
Producer: Wanlop Rungkumjad
PM: Thakanta Kultrakarn
Cinematographer: Phuttiphong Aroonpheng
Gaffer: Kumjorn Sankwan
Sound Man: Sarawuth Panta
Art Director: Sattrawut Klomkleang
Casting: Pimploy Pitakchart
Stylist: Nata Sato
Make up Artist: Chatchanok Natengampak
Hair Artist: Phongsakorn Pakdee
Location: Eddy
Editor: Ked Getty
Post-Producer: Varinthorn Penvajeekul
Telecine: One Cool Production
VTR: One Cool Production
Sound Mix: Sound Space
Trainee Asst.Director: Tanaporn Apaidusit
