Comical ways to ditch invites entertained everyone in this series of films, created via GIGIL Philippines, as one can no longer use GrabCar as an excuse for not showing up.
With the perennial traffic woes in the metro not looking to change soon and with the looming threats from new ride-hailing competitors, conveying the message of GrabCar’s improved reliability on providing its users with a ride faster than before is a tricky undertaking. Despite the challenge, GIGIL–Grab’s lead agency for this campaign, refused to find an excuse not to deliver.
Grab’s “Find Another Excuse” series worked on how Filipinos have been using the difficulty to book a GrabCar as an excuse for ditching invites – now a thing of the past after the app has revamped. In this series of short films, we witness different GrabCar users absurdly provoking a dog chase and even turning themselves in as they can no longer use not getting a ride as an excuse for not showing up.
Credits
Client: Grab
Country Marketing Head: J-anne Aruta
Marketing Head, Mobility, Finance, and Branding: Bea Bravo
Marketing Head, 4-wheel Mobility: Maggie Bongon
Assistant Marketing Manager, Outer Cities Mobility: Jam Fradejas Regional Creative Director: Hex Ng
Art Director: Lovette Bartolome
Head, Social & Marketing Operations: Jewelyn Oliveros
Assistant Manager, Public Relations: Gallen Villanueva
Agency: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Associate Creative Director: Dana De Leon
Secondary Associate Creative Director: Conrad Javier
Copywriter: Mond Angat
Art Director: Jeremy Palac
Copywriter: Makie Ching
Junior Copy (Intern): Nicole Montenegro
Junior Art (Intern): Lia Galang
Managing Partner: Jake Yrastorza
Group Account Director: Micco Balana
Associate Account Director: Adel Clemente
Account Manager: Neil Bascos
Account Manager: Bea De Vera
Senior Strategic Planner: Nanais Hernandez
Junior Strategic Planner: Phyllis Ong
Broadcast Producer: Sasa Abella and Denise Elizon
Production House: Arcade Film Factory
Director: Marius Talampas
Executive Producer: Paula Collado
Line Producer: Mara Bernaldo
Director of Photography: Dix Buhay
Assistant Director: James Sales
Production Designer: Analou Sanchez
Wardrobe: Kc Contrevida
Caster: Carlos Lapira
Production Manager: Kristine Aguilar
Production Staff: Kat Quirimit, Mei Pondare, Jorge Alfonso, Simon and Glenda Flores
Makeup Artist: Dianne Del Mundo and Peachy Villaflor
Propsman: Glenn Manuel
Livesound: Danjo Galapon
Offline: Alvin Chan
Grading: Biba Abiera
Online: Neil Mendoza
Audio Production House: Hit Production
Arranger: Arnold Bueno
Audio Engineer : Vener Ariston
