Dr. Stephan Vogel, Chief Creative Officer for Ogilvy EMEA, will take on the role as Jury President for the Creativity in B2B competition at London International Awards 2024. The judging for the 39th LIA show will be held from 29th September through 7th October, 2024 at Encore @ Wynn Las Vegas.
Vogel is responsible for over 50 offices. He joined Ogilvy as a copywriter in 1997. Throughout the years, Vogel has achieved one creative leadership milestone after another. Since 2009, as Chief Creative Officer, he led creatives in Frankfurt, Dusseldorf and Berlin. In 2011, he became a member of the Ogilvy Worldwide Creative Council, the top global creative board. He was later appointed to the Worldwide Executive Leadership Team of the Ogilvy Group in February 2019.
Vogel is definitely no stranger to awards shows, having judged all of the world’s most recognizable awards shows and leading his teams to win several hundreds of those awards. According to WARC, Ogilvy was named the #1 Most Creative Network in the World in 2021, 2022 and 2023. Adding to this, under his leadership Vogel made Ogilvy EMEA the strongest region within the network.
With psychology and theory of science as his fields of research, Vogel, or to be precise, Dr. Stephan Vogel completed his Doctorate in Mannheim and Munich with a scholarship from the Foundation for the Highly Gifted. Stephan has since gone on to author books on “Envy” and “The Psychology of Human Emotions: A Blueprint for an Exact Science of Feelings.”
Vogel said: “As Shakespeare put it: To be or not to B2B. I was born and raised in B2B. In my first agency, I did advertising for power cranes and house drain pipes. At Ogilvy, I started with IBM, SAP and I pitched and won Siemens globally. I presented my latest B2B campaign #AdvantageUkraine to President Zelensky himself. It has collected over 15 billion in investments for the country. Yes, I love B2B and I am looking forward to meeting and leading the LIA jury, to feel the same passion in other crazy ones.”
Barbara Levy, President of LIA, said: “B2B marketing isn’t easy. Nor has it ever been considered glamorous or sexy. It is all these reasons that make it so much more interesting. You can’t hide behind gloss or novelty. Hence, it challenges creative people – they need to find a creative way to tell a more compelling story to a very savvy market. Stephan Vogel, with his experience of rolling up his sleeves and working on what some may consider as humdrum products, will definitely be a great guide for his jury as they look at B2B. It’s not boring to boring anymore as the past winning work in this competition has shown that the work is getting bolder and better.”
Jury members will convene in Las Vegas for the judging process. All rounds of judging are done on-site at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective media. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
As there is no off-site pre-judging, all judges are fully involved right from the beginning to the end, so everyone is privy to the final results before they are published.
