In celebration of its 40th anniversary, Five Star Chicken has teamed up with BBDO Bangkok to create this new film that merges beloved movie moments with mouth-watering flavors. “40 Years of Deliciousness That’s Worth Remembering” features iconic scenes from classic films, recreated with a twist—real Five Star consumers take the spotlight.
From the tension-filled water shaking in a dinosaur movie to the Spartan’s memorable kick, and from the gripping escape in a train full of zombies to the emotional reunion in a sci-fi epic, each scene is cleverly reimagined to highlight Five Star’s delicious offerings. Grilled chicken, fried chicken, chicken rolls, and chicken with fish sauce are all showcased, making viewers crave a bite of the familiar yet extraordinary flavors.
Directed by the award-winning Teerapol Suneta, the film brings together the generations with scenes that resonate with Gen-X, Y, and Z. The campaign not only celebrates the rich history of Five Star Chicken but also reinforces its commitment to quality and value.
Credits
Agency: BBDO Bangkok
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Rook Floro
Creative Group Head/ Copywriter: Supalerk Silarangsri
Senior Copywriter: Supakit Sukarog
Art Director: Achiraya Wongtrirat
Art Director: Todsapon Sripuvatanik
Group Business Director : Taksina Vasaruchapong
Business Director: Mira Komolwanich
Account Director: Saranya Jaiyen
Account Executive: Waneenat Sangramphaiwigee
Project Manager: Thananya Tagoporn
Head of Brand and Digital Planning : Prasit Kunanuphanchai
Strategic Planning Manager : Nonpakorn Ittiamornphat
Agency Executive Producer: Toungrak Jiravatanarungsri
Producer: Chanapa Ployarunrung
Production House : Suneta House
Director: Teerapol Suneta
DoP: Chalongwut Chorruangsak
Editor: Sarawut Kaweethammawong
Assistant Director 1 : Manoo Techadee (Kill)
Assistant Director 2 : Kittikhun Jongkraiwut (Best)
Assistant Producer : Warawan Laksanarom (Fame)
Gaffer : Phongthep Phusawang (Toei)
Music: Siwat Homkham
Sound Engineer: Danai Suthamcharee
Sound : Anuparp Suriyathon (Boat)
Art Director : Pornchai Cheeranoon (Aof)
Prop Master : Surasak Maneekum (Mard)
Casting : Narissara Makmane (Por)
Stylist : Siwaporn Kangwankunakorn (Tom)
Make up : Than Tansayapo
MUA asst. : Sarawut ketpet, Taksaya Rattanathaworlkul, Thanasarn mahasanit, Chanapa Ployarunrung
Location : Jirawat Santaratchai (Oh)
Ford Food Unit Assistant Director : Napat Vorasuk (Pete)
Food Unit Cinematographer : Chanthut Kasemsantinavin (Tarm)
Food stylist : Surat Suphawongsri (Tle)
Telecine : Nattacha Khajornkiatsakul (Aon)
VTR : Positive4 (Thannawit Jiasuppibul) (Mek)
