BBDO Guerrero Philippines has appointed Peach Natividad as its new Chief Strategy Officer. She has an impressive career spanning nearly two decades, and brings a proven track record in brand building, consumer insight, and digital strategy to the agency.
Prior to joining BBDO Guerrero, Natividad spent the last five years at Google as Country Lead – Creative for Philippines and Vietnam, where she marketed the Google brand, YouTube, canvas, and technology to top advertisers and agencies in both markets. Her extensive experience includes leading digital and strategy teams at top agencies.
Natividad’s accolades include being part of the teams that earned six Campaign Asia Digital Agency of the Year (GOLD) awards for the Philippines and three 4As Digital Agency of the Year (Creative) awards across different agencies. Additionally, she is a graduate of three Mini MBA courses with Mark Ritson at Marketing Week (UK).
Francine Kahn-Gonzalez, Chief Executive Officer of BBDO Guerrero, said: “We are delighted to welcome Peach to the BBDO Network. Her innovative approach and deep understanding of digital strategy will be invaluable as we continue to push the boundaries of creativity and effectiveness. It’s wonderful to be working with her again, and this time as a team member.”
Natividad said: “I am excited to return to the creative agency setting and work alongside such a talented team. BBDO Guerrero has a remarkable legacy of creativity and impact, and I’ve collaborated with them countless of times. I look forward to collaborating with the different teams to drive innovative strategies and deliver exceptional results for our clients.”
David Guerrero, Creative Chairman of BBDO Guerrero, added: “It’s great to have Peach join our team. We always put strategic planning and insight as the starting point of great creative campaigns. And Peach brings the proven track record, and cutting edge knowledge of digital platforms to drive outstanding work for our clients.”
