According to the Euro 2024 qualifiers, over 108 goals have been scored, and many game-changing moments occur early in the second half. However, many fans miss this period because they are engaged in various activities during halftime.
As a brand that stands for music, Budweiser, partner with FLASH BOMBER Thailand to find this unique way to bring fans back to the screen with a specially curated music playlist.
Each playlist is organized to reflect the match situation and features elements of Thai-meme culture. For example, the first half is “Haha”, Second Half is “Boohoo.” Precisely timed for 15 minutes, these playlists ensure fans are alerted when the second half is about to begin. When the playlist ends, fans know it’s time to get back to the action.
This innovative solution addresses the common issue where fans miss significant early second-half moments due to various halftime activities.
It also invites football fans to create their own playlists in different styles, allowing customization of themes, categories, and moods to help strengthen relationships between brands and customers during the Euro Cup.
Credits
Client: BUDWEISER CLUB
Agency: FLASH BOMBER
Creative Chairman/ECD: Thanasorn Janekankit
Creative Director: Rattasak Mututanondh, Supachai Limvutivong
Copywriter: Buris Intrasawek, Supachai Limvutivong, Rattasak Mututanondh, Thanasorn Janekankit
Senior Art Director: Nittaya Chananukul, Nattakit Satitviboon
Art Director: Machima Phanthaksin
Account Manager: Siraprapa Mahamongkol
Account Executive: Kulsinee Thatinjan
Agency Producer: Suchaya Panjalak / Nutcha Mauthorn
