Outreach in Nepal is celebrating its 20th anniversary with a rebrand. This milestone includes a new logo, a philosophy inspired by Nepali heritage and a new website.
Since its founding in 2003, Outreach has become a leading advertising agency based in Nepal.
The agency is renowned for its strategic use of local consumer insights—a concept they call “Nepalisation”, which has driven the successful launch of many global brands in Nepal. Outreach is also known in Nepal for its creativity and marketing innovations, setting benchmarks in brand marketing and impactful Behavior Change Communication (BCC) Campaigns aimed at humanizing positive social change.
As part of the rebranding, Outreach introduces “The Sherpa Philosophy.” Sherpas, the mountainous people of Nepal, are globally recognized for their exceptional mountaineering skills, guiding climbers to the summit with their expertise and unwavering support. Similarly, Outreach positions itself as a guide for global brands, providing the essential strategic planning tools and consumer insights needed to navigate the market landscape and achieve business growth.
Outreach founder Ujaya Shakya said: “Sherpas are known for their guidance and support, helping climbers reach their goals. At Outreach, we embody this spirit by using our deep understanding of Nepali culture and local market dynamics to guide brands to success. Our new logo, inspired by the ICE AXE, symbolizes the critical tools needed to conquer marketing challenges.”
“Our team consists of multicultural, multitalented young professionals who bring unique perspectives to their work. This diversity fosters teamwork and the sharing of ideas, resulting in authentic, honest and inclusive brand experiences. We lead the industry in Nepal with business driven ideas, connecting emotionally with consumers through strategy, creativity, culture, data and technology.
Outreach has been a four-time finalist for the “Campaign South Asia Independent Agency of the Year” award and is the sole winner from Nepal. Outreach has also won global and domestic awards for efficiency and creative excellence.
