Jeremy Hogg, executive creative director at Howatson+Company is representing Australia on the Cannes Outdoor Lions jury. Hogg, along with most of the other Australian and NZ jurors, writes exclusively for CB.
The work is diverse. And very good. There’s some lovely traditional outdoor. And some exciting new ways to use the medium. Simple but great, complex but impressive. All of which has meant that day two of judging has been hard. And long. 13 hours in a room with no windows. Lunch was nice.
In outdoor, there’s no room to hide, even when the category allows for a case study. Every decision made gets scrutinised.
There’s been really interesting chats about scale, familiarity, culture and context.
We finalised our list of bronzes while sitting around a table eating late night pizza in cardboard boxes, which didn’t feel like the glitz and glamour of Cannes, but strangely still felt very much like advertising.
Tomorrow we’ll work out what elevates to silver, gold and Grand Prix.
