This year’s ONE Asia call for entry campaign was created by GIGIL Manila, one of APAC’s top-ranked agencies and the Philippine’s most award-winning independent creative agency.
Using the theme “Make Them Regret It,” the campaign message is winning at the ONE Asia Creative Awards is the best way to prove your doubters wrong. Make them regret ever doubting you by triumphing at the ONE Asia.
The campaign enlisted international Filipino graphic artist JP Cuison, artist, illustrator, and founder of Gigzilla Rock & Roll Design Lab, to execute the campaign.
“We created monstrous characters to represent the agency skeptics with the line ‘Make them regret it,’ which means ‘show them the truth’,” said Cuison. “These playful caricatures matched the campaign’s cheeky tone.”
“We’re delighted to support the ONE Asia Creative Awards show,” said Badong Abesamis, founding partner, GIGIL. “Here, entry fees go back to the industry. They have and will support continuous training of creatives.”
Entries to the ONE Asia 2024 can be submitted now, with fees increasing after each deadline period. The early bird deadline is June 21, 2024.
Credits:
Title: “Make Them Regret It”
Client: The One Club for Creativity
Agency: GIGIL Manila
Founding Partner: Badong Abesamis
Founding Partner: Herbert Hernandez
Associate Creative Director: Dana De Leon
Acting Head of Copy: Greggy Gregorio
Junior Art Director: Rain Landingin
Freelance Illustrator: JP Cuison
Managing Partner: Jake Yrastorza
Group Account Director: Bev Lubid
Account Director: Yosh Kikkawa
Account Supervisor: Sean Cu
Senior Strategic Planner: Nanais Hernandez
Junior Strategic Planner: Phyllis Ong
Strategic Planner Intern: Kimichiro Yagi
