Report: Revamped Siri to Be at the Core of Apple’s New AI Strategy

Report: Revamped Siri to Be at the Core of Apple’s New AI Strategy

Posted on


Apple’s shift to develop its own AI technology to keep up with competitors was today detailed in a The New York Times report.


Citing sources familiar with Apple’s work, the report explains that the decision to revamp Siri was taken early last year by Apple’s most senior executives. Senior vice president of software engineering Craig Federighi and senior vice president of Machine Learning and AI Strategy John Giannandrea are said to have spent several weeks testing OpenAI’s ChatGPT to understand the ways in which the competitor made ‌Siri‌ look antiquated. The ‌Siri‌ team purportedly failed to receive attention and resources compared to other groups inside Apple, and the company has struggled to recruit and retain leading AI researchers.

Apple executives are said to be concerned that AI threatens the iPhone‘s market share because it has the potential to become a more compelling operating system with an ecosystem of AI apps that undermine the App Store. Apple apparently fears the ‌iPhone‌ becoming a “dumb brick” compared with other technology.

This conclusion triggered a significant reorganization at Apple amid determination to catch up in the race to develop AI tools. The company moved to reallocate employees and resources toward AI, and the change of strategy was a contributing factor in the decision to cancel its electric vehicle project. Apple’s upcoming iPhone 16 models will supposedly feature more memory to support AI features.

Apple is expected to reveal a series of AI tools at its WWDC keynote on June 10, including an improved version of ‌Siri‌ that is more conversational and capable, with the ability to “chat” rather than merely respond to individual queries. The company is working on making ‌Siri‌ better at handling tasks such as setting timers, creating calendar appointments, adding items to Reminders, and summarizing text. Apple plans to market the new version of ‌Siri‌ as a more private alternative to rival AI services because most requests will be processed on-device rather than remotely in data centres. See the full The New York Times article for more information.

Popular Stories

Apple Announces New iPad Pro With M4 Chip, OLED Display, and More

Apple today unveiled redesigned iPad Pro models featuring the M4 chip, Ultra Retina XDR OLED displays, a nano-texture display option, and more. The new iPad Pro offers a considerably thinner design and slightly larger 11- and 13-inch display size options. The 11-inch model is 5.3mm thick and weighs less than a pound, while the 13-inch model is just 5.1mm thick and weighs a quarter pound less …

Apple Event Live Blog: New iPad Pro, iPad Air, and More

Apple’s “Let Loose” event kicks off today at the unusual time of 7:00 a.m. Pacific Time, and we’re expecting to see an iPad-focused event with new iPad Pro and iPad Air models, updated Apple Pencil and Magic Keyboard accessories, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company’s TV app across various platforms. We…

Everything Announced at Today’s Apple Event

Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we’ve condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We’ve also got a full recap of all of the coverage…

Apple Announces Redesigned Magic Keyboard for New iPad Pro Starting at $299

Apple at its “Let Loose” event today announced a new Magic Keyboard for the latest iPad Pro models, with a thinner, lighter design. Apple says the Magic Keyboard has been redesigned to be thinner and lighter, while maintaing the same floating design. Two colors are available that match the new iPad Pro. New features include a function row with screen brightness controls, an aluminum…

Apple Says iOS 17.5 Coming ‘Soon’ With These New Features for iPhones

Apple today announced that iOS 17.5 will be released to the public “soon,” following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. “The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5,” said Apple, in its…



Source Link Website

Gravatar Image
My lisa Nichols is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, lisa Nichols brings a unique blend of creativity and accuracy to every piece

Leave a Reply

Your email address will not be published. Required fields are marked *