TikTok has launched their first-ever TikTok Advertising Awards across Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines, a celebration of campaigns that exemplify authenticity, inspire creativity, and bring joy to communities while achieving groundbreaking results.
Kantar CrossMedia database 2023 reveals that creative quality contributes to almost 50% of campaign performance. While executing creative ideas can pose challenges, numerous brands, and businesses have harnessed TikTok’s comprehensive suite of products, enabling their creative process from ideation and production to optimization and valuation.
Kelly Umberfield, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok, said: “The creative landscape on TikTok knows no bounds, thanks to our incredible brand and business partners who have not only explored these possibilities but turned them into joyful realities for the community. Beyond just driving business impact, their campaigns infuse joy and entertainment into advertising, creating an engaging experience for users as they explore exciting new products and services.
“And today, we’re thrilled to be bringing TikTok Advertising Awards to the Southeast Asian region. Through these awards, we aim to recognize brands for their remarkable endeavors in crafting entertaining campaigns that resonate with communities, inspiring them to take meaningful action.”
Brands and agencies are invited to showcase their outstanding campaigns by submitting entries through the official TikTok Ad Awards website at TikTokAdAwardsSEA.com. The awards feature various categories:
MARKETING CAMPAIGN AWARDS:
1. Best Branding Campaign: Celebrating brands and agencies that push the boundaries of creativity with TikTok ads that feel native to the platform.
2. Best Commerce Campaign: Honoring commerce campaigns demonstrating exceptional innovation, effectiveness, and customer engagement.
3. Best Performance Campaign: Highlighting the measurable impact of paid TikTok campaigns, showcasing brands that leverage TikTok for lower-funnel objectives.
4. Best Local Hero Campaign: Recognizing small businesses leveraging TikTok ads to achieve campaign goals and drive real-world results.
AGENCY AWARDS:
1. Media Agency of the Year: Recognizing the top three media agencies contributing to client success through winning submissions at the TikTok Ad Awards 2024.
2. Creative Agency of the Year: Acknowledging the top three creative agencies contributing to client success through winning submissions at the TikTok Ad Awards 2024.
3. Marketing Partner of the Year: Recognizing badged TikTok Marketing Partners in the Creative, Creator, and Agency categories.
Brands and agencies are encouraged to submit entries online, and the submissions will be evaluated based on creativity, authenticity, and impact. The winners will be celebrated at an awards ceremony, and the event promises to showcase the vibrant and innovative advertising landscape thriving on TikTok.
Each market will also have their own jury board, consisting of 6 to 12 juries across brands, media and creative agencies. These juries will score submissions and select the final winners. In Singapore, Chloe Neo, Chief Executive Officer Chair for Media and Measurement, Omnicom Media Group Singapore, and Joban Singh, Sr Director, Consumer Marketing and CX, Invisalign will lend their expertise to the jury board, overseeing submissions from brands within the market.
Chloe Neo, Chief Executive Officer Chair for Media and Measurement, Omnicom Media Group Singapore, said: “In today’s advertising landscape, TikTok presents great opportunities for brands to engage consumers with authentic and relatable content at scale, influencing millions. Various opportunities like branded hashtag challenges and brand takeovers allow marketers to strategically target consumers, tapping into new audiences and markets. I’m excited to witness how brands can push the boundaries of creativity with TikTok, and create compelling stories that drive great results.”
Joban Singh, Sr Director, Consumer Marketing and CX, Invisalign, added: “Creativity is a true superpower. I believe in unleashing creativity not just for big moments but letting it flourish every day, and TikTok makes this easier than ever. With TikTok, brands can create authentic, joyous, and, above all, entertaining campaigns that resonate with their communities and drive action. I’m thrilled to witness how brands tap into TikTok, embracing their creative essence, and creating campaigns that not only captivate but also drive real-world impact.”
For further details and to submit entries, please visit TikTokAdAwardsSEA.com.
