Apple and Samsung continued to dominate the US smartphone market in Q3 2024. Apple maintained a substantial 53% market share, while Samsung lagged at 23%. Despite an overall decline in the market, Apple’s consistent performance stood out, allowing the company to retain its dominance amid fierce competition.
Apple continued leadership in Q3 2024, and Samsung came second
The latest report, which covers the period from July to September, shows the iPhone maker’s unwavering lead, despite a 5% decline in overall smartphone shipments.
Samsung experienced a notable 13% drop in shipments YoY in Q3 2024. This decline followed a high point of 31% market share in Q1, driven by the early success of the Galaxy S24 series. Despite launching its Z series foldable devices in July, the South Korean giant struggled to sustain momentum amid increased competition in the prepaid segment.
Counterpoint Research identified Motorola, owned by Lenovo, as a key competitor chipping away at Samsung’s market share. Motorola’s shipments rose 21% YoY, bolstered by the strong performance of its budget-friendly Moto G Play 2024.
The US smartphone market remains polarized, with Apple and Samsung dominating most of the pie. Together, they accounted for 76% of the total market in Q3 2024. Motorola claimed 14%, a record high for the brand in recent years. Other brands, including HMD and smaller players grouped under “Others,” collectively held 10%.
Apple’s consistent market share reflects its ability to weather changing market dynamics. However, its shipments also declined by 5% YoY, attributed to softer sales compared to previous quarters. Despite these challenges, the company’s dominance remains unmatched, thanks partly to strong customer loyalty and a robust ecosystem. The iPhone 16 series will significantly impact the tech giant’s Q4 results in 2024.
Motorola marked significant growth YoY
Motorola, owned by Lenovo, marked a significant year-over-year growth of 21% in Q3 2024. Its success stems from improved performance in the prepaid segment, particularly with the Moto G Play 2024. This uptick propelled Lenovo to a 14% market share, making it the only major player to show substantial growth during the quarter.
Motorola’s growth contrasts sharply with the stagnation of other brands. This suggests shifting consumer preferences toward value-oriented devices as economic uncertainties persist.
The Q3 2024 report underscores the polarized nature of the US smartphone market. Apple and Samsung together control over three-quarters of the market, leaving little room for other brands. Motorola is the only other significant player, while smaller manufacturers, including HMD and Google, account for marginal shares.
Google’s shipments increased by 19% YoY, aided by the early launch of the Pixel 9 series in Q3. However, this growth has yet to translate into a notable shift in market share.
