It looks like early subscribers to the now-known as “YouTube Premium” plan will soon lose the lower price compared to those who came later. As a way of rewarding its first paid users, Google did not increase the cost of the service for several years. However, everyone will soon lose access to YouTube Premium’s grandfathered price, starting in Europe.
YouTube Premium’s grandfathered (early adopter) price will increase after several years
YouTube’s first premium subscription arrived in 2014 under the name “Music Key.” The plan started at a price of $7.99 during a trial period where a limited number of people could sign up. Later, the company raised it to $9.99. Those who were paying $9.99 had already received a price increase last year. Now, those users who were still enjoying the grandfathered price of $7.99 could receive the same treatment.
According to reports, YouTube users in European countries are receiving a notification about the upcoming change in the price of the Premium plan. The increase will not take effect immediately, as the company will give three more months at the original rate to early subscribers of the service. Once the deadline passes, they will have to start paying the same price as everyone else in the region.
Currently, the YouTube Premium plan has a $13.99 price tag in the US. When YouTube will implement the same measure in the US and other regions is unknown.
The price of $7.99 has remained fixed since 2014
The video platform’s paid plan has gone through multiple changes since its inception. In 2018, the Mountain View giant relaunched YouTube Music as the successor to Music Key for a better music streaming experience. At that time, “beta subscribers” not only kept the same price but also enjoyed all the benefits of YouTube Premium (including ad-free videos) for the initial $7.99 or $9.99. For reference, that year, YouTube Premium and YouTube Music Premium cost $11.99 and $9.99, respectively.
Years later, in 2023, Google implemented a $2 increase in the price of the plans. Since then, YouTube Music Premium and YouTube Premium have cost $11.99 and $13.99, respectively. Even then, the company kept the price intact for its beta subscribers who paid $7.99. However, those who paid $9.99 already had to start paying the new prices.
Now, the platform’s next move is to eliminate the $7.99 grandfathered price as well. Those lucky enough to still enjoy it will have three months to continue doing so and decide whether to keep the plan at the new cost or stop paying it.
