Beauty is often considered skin-deep, but FCB SHOUT Malaysia and Spritzer Malaysia are rewriting that narrative with the launch of its new campaign: SILIQATM that presents Spritzer natural mineral water with its silica-rich content born from the earth’s purest underground springs as a vital component for youthful beauty and radiance.
The campaign’s strategy isn’t just about giving silica a new name—it’s about elevating its status, making it synonymous with beauty and well-being. Now, with a fresh identity, this essential mineral stands as the crown jewel of Spritzer’s promise: hydration that transforms from the inside out, promising a sense of rejuvenation and revitalisation after every sip.
Leading this campaign is none other than actress and Spritzer Brand Ambassador, Koe Yeet. With her natural elegance, effortless charm, and timeless grace. Koe Yeet’s beauty reflects the essence of SILIQA—pure, radiant, and powerful—making her the perfect face of a campaign that celebrates inner beauty and outward transformation. The ethereal campaign film unfolds a narrative with striking visuals of Koe Yeet’s shimmering skin accompanied by the lush rainforest, capturing the harmonious essence of beauty and nature in motion, as her luminous complexion radiates the power of deep, internal hydration and the abundant richness of the natural world.
The SILIQA campaign highlights the undeniable link between deep hydration and luminous, glowing skin.
“Long recognised and loved as a natural source of hydration, Spritzer Mineral Water is rich in silica and other essential minerals that don’t just quench thirst—they nourish, rejuvenate, and enhance natural beauty from the inside out,” said Shiao Chan, Spritzer Malaysia’s Head of Marketing. “Having a skincare routine helps, but the real impact happens when you nourish beauty from the inside. With every drop, you’re not just hydrating—you’re nourishing your skin, enhancing your natural beauty with the power of SILIQA.”
When asked about the campaign, Syahriza Badron, General Manager of FCB SHOUT, said: “SILIQA is more than just a product launch—it’s the beginning of a movement. We believe the future of beauty is in the purity of nature, and our campaign challenges people to reclaim their beauty rituals by shifting the focus away from superficial enhancements and towards deep, internal rejuvenation.”
In a world now dominated by beauty filters and fleeting trends, Spritzer encourages you to rediscover the authentic essence of radiance, which begins with nourishing your core. The SILIQA campaign promotes the transformative power of silica-rich natural mineral water for all. Choosing Spritzer means prioritising your inner well-being that is reflected on the outside – starting with purposeful hydration that nourishes the body and amplifies your beauty.
The SILIQA campaign film debuted on 24 September 2024 across Spritzer’s social and digital channels and will be making its way into radio, movie theatres, billboards and in-store product placements, ensuring the campaign reaches a wider audience while inviting everyone to rediscover beauty in its most natural, purest form.
Credits
SPRITZER
Head of Marketing: Shiao Chan
Marketing Manager: Ann Foo Sook Chuen
Brand Manager: Janice Chong, Lee Deqian
FCB SHOUT
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
General Manager: Syahriza Badron
Head of Creative: Wang Ie Tjer
Creative Director: Jonathan Chan
Senior Copywriter: Ching
Senior Designer: Yong Li Ying, Tan Lai Kuen
Vernacular Writers: Sal Abdul Malik, Felice Puah
Senior Producer: Cheong Wai Leng
Associate Brand Director: Kong Pooi Ling
Brand Manager: Richie Chan
Production House: Sixtymac Productions
Director: Jasmine Wong
DOP: Adrian Wong
Producer: Choo Mun Bel
Post House: Illusion Picture
Producer: Wayne Thong, Jeffeny Ong, Wong Kar Soon
Offline Artist: So Fang Chai
Online Artist: MC Chong
CG Supervisor: Wayne Ho
Animator: Jane Yuen C, Dzul Kamal Adib
Modelling: Ting Huong Peh, Jian Lin
FX: Chris Lee
Compositor: Gaby Gan
Colourist: Beh Jing Qiang
