Last month, Arvon Fernandez returned to Propel Manila as Managing Director. Fernandez rejoins the agency from Publicis JimenezBasic and brings 18 years of industry experience to the role. He is primed to lead the agency into its next phase of business expansion, building on its established reputation on technology, innovation, and creativity.
With his proven track record, Fernandez has made his mark with top-tier brands including Bear Brand, Nido, Milo, Nescafé, Safeguard, Head & Shoulders, Heineken, McDonald’s, Netflix, and Spotify. His impressive portfolio also features campaigns for the Department of Tourism, SM Supermalls, and RCBC. Notably, Fernandez is celebrated for his work on the acclaimed Nido Mother’s Day campaign, “Different Times, Same Love,” which won the KBP Ad of the Year at the Kidlat Awards.
“Coming back to Propel Manila is an incredibly exciting opportunity for me,” Fernandez says. “The agency’s forward-thinking approach on digital creativity aligns perfectly with my passion for innovation and growth. I’m thrilled to collaborate with this talented team as we continue driving success and expanding the business.”
JC Valenzuela, Chief Executive Officer and Founder of Propel Manila, said: “Arvon’s extensive experience and innovative approach make him the ideal leader for our next phase of growth. His leadership will be crucial in enhancing our operational excellence and increasing the value we deliver to our clients. As an added muscle to our senior leadership team, we’re all excited with new heights week can achieve together.”
As Managing Director, Fernandez will work closely with Propel Manila’s leadership team to ensure the agency’s business will continue to thrive and grow while remaining at the forefront of our digital-first creativity.
Fernandez previously worked at Propel before departing in 2021.
