#WhatTheFanta Takes a Nostalgic Spin with Retro Vibes in new campaign via Heckler Singapore – togetherbe

#WhatTheFanta Takes a Nostalgic Spin with Retro Vibes in new campaign via Heckler Singapore – togetherbe

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Taking tastebuds on a journey back in time, The Coca-Cola Company is bringing back its #WhatTheFanta campaign for its fifth iteration.

 

In this wild and wacky spot crafted by Heckler Singapore, alongside Ogilvy APAC and director duo Henri&Sebastian of Simon & Paul, viewers are invited to have a go at guessing the new mystery flavours while being taken on a nostalgic, dizzying ride through a world full of cassette tapes, flip-phones, vintage Fanta commercials, and 90s video game tropes.

In collaboration with Indonesia-based illustrator and motion designer, Ardhira Putra, Heckler Singapore was tasked with re-imagining Ardhira’s signature hyper-coloured and funky 90s universe via the introduction of 2D cel-animated elements. Real world talents get transformed into 2D characters who skate, jump, and leap their way around exploding fruits and UFOs in this retro-remix Fanta world.

Heckler Singapore Senior VFX Producer Xinhui Zheng says: “This was a super fun piece for the whole team! With Ardhira’s world set up in a 3D space, it gave us the liberty to really push the limits of how dynamic we can get with the camera angles and movements for our base environment plates. Then throw in our 2D cel-animation partners Frederick Venet and CRUX to the mix, and it’s pretty much a guaranteed wild and zany masterpiece.”

Client: The Coca-Cola Company

Global Content Production Director: Elsa Casadevall

Studio X Director: Sophie Wordley

Consumer and Shopper Content Manager: Ceren Calikusu

Marketing Manager: Sara Sadek
 
Agency: Hogarth Worldwide Pte Ltd & Ogilvy Asia Pacific

Executive Creative Director: Sarah Leith Izzard (Ogilvy)

Associate Creative Director: Sonear Santoso (Ogilvy)

Executive Agency Producer: Alexis Lefort (Hogarth)

ASO OU Production: Linda Avriani (Hogarth)

Senior Account Director: Anthony Hung (Ogilvy)
 
Director: Henri&Sebastian

Production Company: Simon & Paul

Executive Producer: Simon Fessler

Producer: Sandra Zundel

Post Producer: Tom Schönian

Art Director: Ardhira Putra
 
Post Production: Heckler SG

Creative Director: Cody Amos

Executive Producer: Charu Menon

Senior VFX Producer: Xinhui Zheng

Character Designer & Animation Director: Frederick Venet

3D Animators: Danielle Melianti, Yong Soon Ong, Jason Chow

2D Animation: CRUX
2D Animatic: Charline Sanchez

2D Animators: Avto Gvaramia, Matteo Yermia, Louai Ben Adda, Krishna Kothari

2D Clean-up & Color: Sali Samadbegishvili, Kaiden Pigem, Nilayan Dey Sarkar

2D Animation Producer: Natia Sopromadze
Online & Compositing: Abi Santos
 
Music, Sound Design & Mix: BDS Music & Fry



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My Miranda cosgrove is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, Miranda cosgrove brings a unique blend of creativity and accuracy to every piece.

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