October 8 2024, 6:20 am | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Seamus Higgins, chief creative officer at R/GA Australia.
BEST TV
Winner: Virgin | Made By Dyslexia ‘DyslexicU‘. It’s very hard to judge this piece of work purely as a film, because what it represents feels so important. So I’m not going to. The world needs more neurodiverse thinkers to be recognised, empowered and valued. I love this ambition. As a piece of film, I appreciate the passion that’s clearly been poured into it. The craft is applied with clear purpose – to not just talk about a different way of thinking, but apply it through visual and sound design. The energy is dynamic, and sometimes frenetic. It feels like something new is happening, and it feels cool, rather than worthy. READ ON…
