October 6 2024, 6:48 am | | No Comments
LIA has announced the winners of the Creative Strategy and Transformative Business Impact, led by Jury President Suzanne Powers, Founder of Powers Creativity New York. TBWA\HAKUHODO Tokyo took home the Transformative Business Impact Grand LIA and a Gold for their McDonald’s Hiring, “No Smiles” campaign. Asia also won an additional 7 Silver and 6 Bronze statues.
The Jury for Transformative Business Impact gave away only 18 Statues including: 1 Grand LIA, 6 Gold, 6 Silver, and 5 Bronze statues, as well as 4 Finalists.
Two Silvers were awarded to Asia for Ogilvy India’s “Vi Human Network Testing Network” and Ogilvy Shanghai’s “Open All Ages”
The inaugural Creative Strategy category honors the process of uncovering insights and solving problems that inspire impactful creative ideas. The Jury awarded a Grand LIA in to AKQA Amsterdam for Pink Chip “The First Index to Put a Price on Bias”.
Asia also scored multiple Silver and Bronze statues. Two Silvers were awarded to McCann Worldgroup Gurgaon for Buckaroo Footwear’s “Fit My Feet”.
