With over 15 years of experience in the gaming industry, Pantumsinchai brings a strong specialism and a proven track record of driving global commercial success for world-renowned brands across platforms, including premium console, PC, and mobile free-to-play (F2P) games.
Pantumsinchai joins from Google, where he played a pivotal role in driving revenue growth for top mobile gaming partners collectively accounting for over USD500 million in yearly revenue, including hit games Garena Free Fire and Bloons TD 6. His prior leadership roles at Riot Games and Twitch were equally impactful, where he drove the successful establishment of major titles like League of Legends and Valorant in Southeast Asia, and significantly expanded global engagement with Twitch Rivals.
Earlier in his career, Pantumsinchai played key roles in marketing and product development at Capcom and Bandai, working on iconic Japanese heritage brands such as Street Fighter, Dragon Ball, Power Rangers and Kamen Rider, uniquely positioning him across both digital and traditional entertainment to shape dentsu’s forward-looking gaming strategy.
“We are thrilled to welcome Dan, whose deep expertise in the gaming landscape make him an invaluable asset to our growing Gaming unit. Under his leadership, dentsu is set to elevate its regional strategy, drive unparalleled growth for brands, and solidify our status as a powerhouse in the gaming industry. We’re poised for an exciting transformation, and Dan’s vision will be key to offering best-in-class gaming services across the region,” said Kasahara.
Pantumsinchai added: “As a key player in shaping the future of gaming, dentsu has built a reputation as a thought leader and innovator in this field. I look forward to working closely with the team in leveraging our expertise in the gaming industry to help brands connect with digital-native audiences in engaging and impactful ways.”
Brent Koning, Executive Vice President, Global Gaming Lead at dentsu, highlighted the significance of APAC in the global gaming strategy: “As we continue to expand dentsu’s gaming capabilities worldwide, close collaboration between our global and regional teams is essential. APAC represents one of the fastest-growing – and largest – gaming markets, and Dan’s appointment is a key step in harnessing these unique opportunities across APAC. His leadership and deep expertise in the gaming landscape will be instrumental in driving innovation and delivering growth that resonate across both APAC and the global gaming ecosystem.”
Pantumsinchai’s appointment underscores dentsu’s commitment to expanding its gaming presence and delivering impactful solutions for clients. The appointment comes on the back of dentsu’s latest House of Creators initiative – a four-part programme to support next generation creators who make and share content on leading immersive platform Roblox, which was announced last month.
Pantumsinchai will be based in Singapore and his appointment is effective immediately.
