GOODSTUPH Singapore has been appointed the creative agency for Science Centre Singapore’s UNTAME Festival. As the annual flagship event, UNTAME highlights the significance of Science, Technology, Engineering, and Mathematics (STEM) in everyday life.
This partnership sees GOODSTUPH spearheading both the festival’s engagement campaign and the rebranding of UNTAME, starting with its 2024 edition, “More Than Meets the Mind,” launching this October.
Launched in 2020 during the pandemic, UNTAME has evolved from an online event to an annual must-see experience for all ages, blending STEM+ with immersive, hands-on learning. This year, GOODSTUPH is tasked with reimagining the festival’s identity, including a revamped logo and new tagline, while driving digital engagement through fresh, innovative social assets.
“When the opportunity to pitch for UNTAME came our way, we were drawn to its untapped potential as a festival that could be a standout event in Singapore. Plus, working with the Science Centre—a place that’s ingrained in our childhood memories—made the chemistry undeniable,” said Cheryl Tay, Group Account Director at GOODSTUPH Singapore.
Dr. Lee Song Choon, Director of Events and Engagement at Science Centre Singapore, added: “GOODSTUPH Singapore’s creative approach aligns seamlessly with our vision for the festival. We are excited to work together with them to fully realize the creative potential of UNTAME, ensuring it continues to inspire and engage our guests in new and innovative ways.”
