SPACES, the premium home furnishing brand from the house of Welspun Living, is all set to make homes feel chic and cozier with its latest digital campaign, starring the charming Kajal Agarwal. The campaign, launching across platforms like Meta, YouTube, OTT services, CTV and programmatic channels, perfectly blends style and comfort to transform homes into an extension of every homeowner’s personality.
This innovative campaign, further amplified by influencer activations, marks a significant shift towards a purely digital marketing strategy. Featuring a series of reels and Digital Video Commercials (DVCs), the campaign perfectly represents the brand’s values of elegance, quality, comfort and a deep connection to home.
This collaboration has sparked a captivating series of narratives with Kajal, tailored to resonate with audiences throughout the year.
Each piece, crafted with precision for various moments, showcases SPACES’s dedication to elegance and quality, with Kajal perfectly embodying the brand’s spirit in all future campaigns.
Pradnya Popade – Head of Marketing at Welspun Global Brands, said: “At SPACES, we believe elegance and comfort turn a house into a home. Our campaign with Kajal Agarwal perfectly showcases our products, which are designed to create cozy, happy spaces. This digital campaign speaks to home décor enthusiasts who want their homes to reflect their personal style, without compromising on quality, comfort, or flair. It’s about making every home a true reflection of individuality and warmth.”
Yash Kulshresth, Chief Creative Officer at ^ atom network, said: “In this campaign, we are romancing the product and creating slice-of-life moments to influence the viewers to give attention to details and aesthetics regarding their bedrooms and more. We’re excited to have a charming ambassador like Kajal who exudes what we believe in”
As the festive season approaches, SPACES invites you to discover our latest collection—a perfect blend of luxury and elegance. Featuring chic bedsheets, bed covers, luxurious bathrobes and towels, comfy mattresses, designer upholstery, and cozy linens, etc. Each piece transforms your space into a homely retreat.
Partnering with Kajal Agarwal, SPACES is set to transform every home into a canvas of style and grandeur.
Credits
Client: Spaces (Welspun Living, India)
Welspun Brands Team: Pradnya Popade, Kunal Udeshi, Ranjit Kakade
Agency: ^ atom network
Chief Creative Officer: Yash Kulshresth
Creative Team: Ruchika Guha, Rahul Gate, Snehal Holam, Shriya Shetty, Nilesh Ranpise, Sourabh Dhabhai
Account Management: Deeksha Jha, Shristi Jha, Deepisha Patil, Abheek Chatterji
PR Agency: Frangipani Communications – Rishi Basu
