CONNECTme, Malaysia’s high-speed WiFi hotspot service that leverages on MEASAT’s innovative satellite broadband system to keep underserved and unserved communities in Malaysia connected, has recently partnered with FCB SHOUT Malaysia to launched ‘CONNECTme to a Bigger World and a Brighter Future.’
The campaign was launched in conjunction with Malaysia Day to further cement CONNECTme’s commitment in making Malaysia a land of equal opportunities for all by making modern connectivity accessible and affordable for even those who live in the most remote areas of the nation.
Developed as a ‘sequel’ to last year’s Malaysia Day campaign, ‘CONNECTme to a Bigger World and a Brighter Future’ is anchored by a brand film that follows a young Bornean boy on a journey of discovery as he brings the viewers through the digital revolution that his village has been enjoying thanks to the implementation and development of CONNECTme broadband service.
Ganendra Selvaraj, the Chief Commercial Officer of MEASAT, said: “This campaign is the ideal springboard for us, as Malaysia’s rural satellite broadband service provider, to reinforce our commitment to connecting more Malaysians to a bigger world and a brighter future, regardless of their location. As highlighted in our latest brand film, CONNECTme is driving progress across various sectors, including telehealth, defense, education and e-commerce. This Malaysia Day, we are proud to reflect on our contributions toward advancing the country’s digital landscape and empowering more Malaysians with equitable access to a world of greater opportunities.”
Syahriza Badron, the General Manager of FCB SHOUT, said: “This campaign marks our second year working with MEASAT and CONNECTme and we are very pleased that we have gradually but surely developed a profound and unique narrative for the brand. As the nation’s satellite communications provider, CONNECTme deserves to be celebrated for giving Malaysians the opportunity to better their lives regardless of their stature, race, religion or even locality, and there’s no better time to spotlight the endeavours of the brand than during Malaysia Day. Lastly, a huge appreciation goes out to our production partners at KDCo, Max Fx Studio and Crosstown Connection for bringing the film to life.”
‘CONNECTme to a Bigger World and a Brighter Future’ was released on 16 September 2024 and is running across all CONNECTme MALAYSIA social and digital channels in conjunction with the Hari Malaysia celebrations.
Credits
Title: CONNECTme to a Bigger World and a Brighter Future
Client: MEASAT Satellite Systems Sdn. Bhd.
FCB SHOUT
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
General Manager: Syahriza Badron
Head of Creative: Tjer Wang
Creative Director: James Voon
Senior Copwriter: Wong Ching Sin
Senior Art Directors: Hafidz Salamat
Senior Designer: Snow Ng
Vernacular Writer: Faisal Abdul Malik
Brand Director: Ida Zainol
Project Executive: Iffah Miza Fahmi
Senior Producer: Amin Talib
Production house: KDCo
Executive producer: Nor Syamimi binti Ali
Producer: Nurul Syazwani Binti Ishak
Film director/DOP: Aaron Wong Kang Yong
1st Assistant Director: Mohd Effendy / Saifful shah
Post-production: Max Fx Studio
Music: Crosstown Connection
