The One Club for Creativity announced the launch of The One Show 2025, supported by an engaging call for entries campaign by creative and media agency Cutwater.
Entries to The One Show 2024 can be submitted now, with fees increasing after each deadline period. Super-early entry deadline for the greatest savings is November 1, 2024. Early entry deadline is December 13, 2024, with the regular deadline January 31, 2025. The extended deadline is February 14, 2025, and final deadline February 28, 2025.
The One Show 2025 Jury Presidents and full juries will be announced shortly, with early judging starting in January 2025 and finalists announced in May 2025. Gold, Silver and Bronze Pencil and Merit winners will be announced in May during Creative Week 2025 in New York.
New for 2025
To more robustly prove that creativity is good for business, The One Show will this year make changes to its Creative Effectiveness Discipline with all new categories and criteria for submission. Details will be available shortly.
All One Show submissions must now include descriptions of the work background, creative idea, insights and strategy, execution, and results. This information will help judges make more informed decisions and promote thoughtful discussion, as well as enhance the quality of the One Show awards archive.
All winning entries are showcased in the archive, and viewable for free for one year. All One Show winners also receive a complimentary one-year membership to The One Club, which also includes complete archive access.
Cutwater call for entries campaign
This year’s call for entries is supported by an extended digital campaign from Cutwater, based in San Francisco and New York. Using the theme “The Creative Award for Creative Creatives”, the work highlights what differentiates The One Show from other competitions: “by creatives, for creatives”, and miles apart from the world of jury politics and obscenely expensive, overextending festivals.
The campaign brings to life the curiosity and wonder of the artistic process via a blueprint-style design treatment, and positions the iconic One Show Pencil as the beacon of the communications
“The One Show honors what should be valued the most: creative impact and merit. For this season, we developed a campaign for creatives by creatives,” said Chuck McBride, Cutwater Founder and CCO. “We followed the essence of an approach to the award show’s blueprints of the Pencil itself. The design system is strategically built to be friendly across digital and social, all of the places creatives will be. We can’t wait to continue the effort during the judging and winner stages.”
Revenue generated from The One Show entries goes back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
For more information and to enter, please visit The One Show 2025.
Credits
Client: The One Club for Creativity, New York
Campaign: “The Creative Award for Creative Creatives” for The One Show 2025
Agency: Cutwater, San Francisco
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes
Creative Director: Amy Su
Senior Designer: Patrick Nelson
Copywriter: Mike Ennen
Group Account Director: Matt Allen
Account Director: Grace Fiset
Project Manager: Ana Elejalde
