Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Rich Levy, chief creative officer, Klick Health, New York.
BEST TV
Winner: One NZ ‘Finding Jade‘ – FCB New Zealand. From the first line, I was hooked. I wanted to know what happened. I wanted to know the ending. And I yelled at my screen when I realized there would be a second part. Kudos, on the non-traditional casting, the copywriting, and the overall editing of the piece. I can’t wait to see what happens next – which is exactly what you want in a piece of work. CONTINUE READING…