TikTok announced on Monday that its redesigned “Subscription” monetization offering is rolling out to eligible creators in select regions, including Brazil, France, Germany, Spain, the U.K., Indonesia, Italy, Japan, South Korea, and the U.S. The company says it plans to expand the feature to more markets in the coming weeks.
The official rollout comes as TikTok said back in March that it was going to rename its LIVE Subscription monetization tool to “Subscription” and would soon expand it to non-LIVE creators.
TikTok’s Subscription offering is its answer to Patreon, a creator platform that allows people to share exclusive content with paying subscribers. TikTok’s feature also competes with Instagram Subscriptions and YouTube’s channel memberships, both of which allow creators to grow their earnings by giving users access to additional content and perks.
The expansion means that regular creators will now be able to provide paying subscribers with exclusive content and other perks. Creators can offer their subscribers three different tiers at three different price points, each providing various exclusive perks for a monthly fee.
Subscribers can get access to exclusive content, including videos, LIVEs, and notes that are only visible to paying users. Subscribers can also get access to perks like additional communication channels, such as Sub Space, which is an exclusive space for creators to interact with their subscribers.
Plus, subscribers can get unique stickers to use during LIVEs and badges that appear next to their names on their profiles and in comments.
Creators can also offer custom perks designed specifically for their community. A TikTok spokesperson explained in an email that customized perks are more benefits that creators can choose from a ready-made list provided by TikTok. These include performance requests, Discord roles, shout-outs, behind-the-scenes videos, the ability to game together, and more.
To access Subscription, creators need to be at least 18 years old and have at least 10,000 followers and 100,000 video views in the past calendar month. Creators’ accounts must also be in good standing.
