Ogilvy PR has announced the enhancement of its Brandshield reputation protection offering in Asia Pacific with the launch of Influence Shield, an innovative solution that provides brands with comprehensive protection against the reputational risks associated with influencer marketing. The new end-to-end offer combines award-winning social media and influence expertise, best-in-class issues and crisis know-how, and world-leading technology to protect brands in today’s ever-changing social context and volatile public environment.
Leading this strategic offering is Ogilvy PR veteran Simon Webb (pictured), who has been appointed as Regional Head of Risk Management in APAC in addition to his current position as Senior Vice President at Ogilvy PR Beijing. Webb, a brainchild behind the Brandshield offering—Ogilvy’s 4R framework for protecting brand reputations by focusing on Risk-Mapping, Readiness, Response and Recovery—will bring over two decades of crisis counsel experience to advise brands on how to de-risk influencer marketing activities and successfully navigate through the sensitivities APAC’s booming creator economy.
“In the current social media environment, the reputational and commercial risk of a campaign poorly-executed can easily outweigh the opportunities. Influencer Shield shifts the calculus back in the favor of brands, helping them engage in social with confidence once again”, said Simon Webb.
“Influence is no longer a luxury; it’s a necessity to ensure we move at the speed to culture, however its essential to remember we are operating in a live environment with infinite personalities and possibilities. Influence Shield helps brands navigate the complex landscape of influencer marketing with confidence, turning potential challenges into competitive advantages”, said James Baldwin, Head of Influence for Ogilvy PR in APAC.
Led by experts on brand reputation and risk mitigation, the new offer is underpinned by key behavioral science principles and powered by Ogilvy’s proprietary tech stack. Influence Shield provides a comprehensive suite of services, including: campaign risk assessment, influencer vetting, content compliance, influencer onboarding, issues mitigation, and PR planning.
Influence Shield sits within a full suite of end-to-end influencer expertise from Ogilvy’s award-winning Public Relations business across Asia Pacific, ranging from crisis and issues management to influencer strategy creative ideation, influencer selection and campaign execution across multi-discipline specialisms in Consumer Influence, B2B Influence, Influencer Commerce & Creator Studio.
