Maybank, in partnership with Blak Labs Singapore, created a digital light Mid-Autumn Festival show over Maybank Tower, with the iconic Maybank Tiger leaping into the night sky.
Alvin Lee, Maybank Singapore CEO, said, “This Mid-Autumn Festival, we made a deliberate decision to showcase this festive digital light show over Maybank Tower – a landmark building on the Singapore skyline, which is a part of our rich heritage. We wanted to do something creative and innovative — something that goes beyond the usual greetings. So, we’ve taken to the streets virtually through a digital light show, to bring the festive message to life. This new way of storytelling is to highlight our ongoing journey toward innovation and creativity, and to engage and further strengthen our connection and commitment with customers and the community, reinforcing the Bank’s mission of Humanising Financial Services – a relationship- based Bank that provides accessible and value-adding financial solutions.”
Corrinne Tan, EVP, Head of Corporate Affairs, Strategic Communications & Customer Experience, said: “At Maybank Singapore, auspicious occasions are an opportunity to celebrate sustainably with our customers and community. Our digital-only light show is a new way of sharing our story to push the boundaries of innovation and engagement through mobile-first media, designed to be enjoyed by more than just our family and friends.”
“At Blak Labs, we believe in pushing creative boundaries to craft new ways of storytelling,” said Charlie Blower, Co-Founder and Managing Partner of Blak Labs. “While faux outdoor advertising (FOOH) is increasingly popular, we wanted to give it real meaning by making this Mid-Autumn Festival spectacle resonate with Maybank’s values. Our team worked tirelessly with Maybank to craft an experience that feels authentic and impactful, showcasing the bank’s fierce dedication to its clients in a sustainable manner.”
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