Bestads Best of the Week Reviewed by Lavinia Francia, Executive Creative Director, Ogilvy Italy – togetherbe

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Lavinia Francia, executive creative director at Ogilvy Italy.

BEST TV
Winner: John Lewis ‘The Home Dialogues‘. I like seeing fun ads that poke fun at our daily, dull lives. This collection of idents just makes fun of all the ways we interact with our home furniture and accessories. No sugar coating, just the truthful everyday life. Nice slices of life, nice casting, nice dialogues, nice placement, and as an Italian, a nice to watch lesson on how to pronounce “espresso” correctly. Believe me, “everyone’s wrong”. READ ON…