Dentsu Creative Thailand and Dentsu One Bangkok have partnered with the Thai Health Promotion Foundation to launch this new outdoor campaign titled, Passage of the Dead, to raise awareness about the risks of lingering cigarette smoke.
Everyone is aware of the dangers of smoking, but that’s only the visible harm from cigarette smoke. In reality, the toxins in cigarette smoke that are invisible can remain in the air for 2-5 hours and travel several hundred meters. That’s why Dentsu Creative Thailand, Dentsu One Bangkok and the Thai Health Promotion Foundation felt the need to create awarenesses so that people understand the danger of cigarette smoke that can’t be seen with the naked eye.
Credits
Agency: Dentsu Creative Thailand / Dentsu One Bangkok
Executive Creative Director: Paroon Suthaveepramochan
Creative Director: Satit Rakyard
Art Director: Natnaree Kittimongkolchai
Art Director: Sarun Erbchokchai
Senior Copywriter: Touchchapon Wuthikangamjorn
Production: Chubcheewit Studio Bangkok
