The collaboration between AdsON Asia and Skechers Southeast Asia began with the successful launch of the Skechers X Cha Eun-Woo Spring-Summer 2023 and Fall Winter 2023 campaigns. These initiatives seamlessly merged Cha Eun-Woo’s star appeal with Skechers’ brand ethos, crafting a compelling narrative that resonated deeply with audiences across SEA. Building on this momentum, AdsON Asia is now leading the charge on the Spring-Summer & Fall Winter 2024 campaign, with high expectations for continued success.
“This partnership has been a remarkable journey for us,” said Angel Roberty, Co-Founder and Creative Business Director of AdsON Asia. “Collaborating with Cha Eun-Woo and the Skechers Southeast Asia has allowed us to showcase our creative capabilities on a larger scale, and we’re thrilled to continue this journey.”
AdsON Asia’s expertise extends beyond a single successful campaign. The agency is renowned for its ability to manage partnerships with top-tier Korean celebrities. Their impressive roster includes collaborations with stars like Song Joong Ki, TWICE, EXO, ENHYPEN, and more, each bringing a unique flair to their respective brands.
Roberty continued: “Working with Korean celebrities has been a key part of our strategy. Their influence is unparalleled, and our experience in handling these partnerships has set us apart in the industry.”
The Skechers campaigns have been standout features in AdsON Asia’s portfolio, showcasing their work across Southeast Asia. From in-store displays to tram branding in Hong Kong, bus branding in Singapore, Kuala Lumpur, and Manila, and ferry branding in Bangkok, the visibility of these campaigns has been extensive.
“It has been an extremely enjoyable journey working with the AdsON team. They never fail to impress me with their creativity working on the Cha Eun-Woo print and TVC shoot campaigns season after season. The team also showcases high professionalism whether they are on-site or remotely supervising the shoot in Korea.” said Eileen Tan, Assistant Regional Marketing Director of Skechers Southeast Asia. “The last Skechers The Uno TVC with Cha Eun-Woo was well received both internally and externally – Internally the TVC was showcased during 2023 Skechers Sales Conference in US to global audience and externally the TVC was very popular with consumers, bringing in sales uplift for the products advertised.”
As AdsON Asia moves forward, they remain optimistic about the continued impact of Korean stars in brand campaigns. “The Korean wave is here to stay,” added Roberty. “With their global appeal and devoted fanbase, we believe these partnerships will continue to bring success for our clients.”
