McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager.
The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the foundation for Peroni Nastro Azzurro’s consistent brand narrative across multiple consumer touchpoints and markets spanning the UK, Europe and Asia Pacific.
The remit includes a new global positioning and creative platform for the iconic Italian brand, as lead strategic and creative agency for the brand’s core communication campaigns. This includes the Peroni Nastro Azzurro 0.0 x Scudaria Ferrari partnership and House of Peroni Nastro Azzurro experiential platform.
Nathalie Pfaff, Chief Growth Officer at Asahi Europe & International, said: “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together. I would also like to thank Trouble Maker for their valued creative contribution to the Peroni Nastro Azzurro brand over many years.”
Polly McMorrow, CEO, McCann London, said: “There is a reality that some pitches just mean more. And this one means more. Peroni Nastro Azzurro is an iconic brand, led by a brilliant team of people. The opportunity to work with them to deliver an enduring brand platform that will not only honour the heritage of this brand, but also drive its future growth across key markets, is a unique one. We can’t wait to get started.”
Javier Campopiano, Global CCO of McCann Worldgroup and McCann, said: “To be entrusted with taking this incredible brand to its next phase has energized and inspired our entire team at McCann Worldgroup. Peroni Nastro Azzurro is the brew of choice in Italy, and we’re excited about ensuring that it captures the hearts of beer drinkers around the world.”
