Beyonce It is elevating the vascia even further with the launch of its new whisky, SirDavis, a new creation that is an unpublished collaboration with Moët Hennessy.
This new product has been years in the making, and is inspired by Beyoncé’s deep love for Japanese poetry. When Queen Bey reached out to Moët Hennessy, it was the perfect combination, at a time when the brand was undergoing a major change in the American scene, as SirDavis conjured up – an innovative blend that was as unique and inimitable as Beyoncé herself.
But why would she want to? Beyoncé is candid about her new alcoholic drink, saying, “It’s not just for drinks in smoky bars.”
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Beyoncé remembers the first time she took a uísque
Beyoncé tells the story of how she joined the whisky world's elite to refine Sir Davis's career. In The New Class Report, S.J.She revealed that she was deeply involved in preparing the recipe to ensure it remained true to its unique flavour, maintained high quality and broke the stereotype that it is not just limited to “filho in smoked bars”.
“I will never question the first day I eat anything. Ele me falou bem,” lembro ela. “Why have I never had this before?” he thought. “It was a strong, wonderful game, with a certain amount of challenge.”
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Beyoncé wants to do something for people who 'don't even know what they like'
The artist believes that “I love the process” and “the rituals that I offer” because “you don’t find something that you just destroy.” “It’s a commitment.”
“You’re just paciência. “You go to bed,” she says of Beyoncé. “After you get into the old Japanese whisky and you start tasting it. Abriu is a whole new world. I love the way it tastes like whisky. “A cor, o cheiro, a form like dancing no cup… And I love the stories that we see with this.”
The singer said later in the day that “every decanter has a story” and that she enjoys introducing whiskey “to people who still don't know what they like.”
“It seems like more wonders are spreading and the weird world is really wrong with people,” she speculated.
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“You don't know what to do in the flaming bars”
SirDavis succeeded as Moët Hennessy's first American distilled spirit, developed entirely in-house in America only.
“Everything in the development process is a labor of love, with attention paid to every stage, from fermenting the grains to the craft barrels, and I thank you for everything,” he said. S.J.“Making whiskey is an art form. It's something I love and respect.
The “TEXAS HOLD EM” singer wanted to make it clear that “this isn't just for adults in smoky bars” and “it's for those who appreciate depth, complexity and a little mystery.”
“As the great Willie Nelson once said, ‘Sometimes you don’t know what you love, because someone is really good,’” she said, quoting the famous country music singer. “Entao, to all you lovers of excellence, welcome!”
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Sir Davis pays tribute to Beyoncé's birthday
The “Single Ladies” artist, who recently released a country music album, has previously spoken about his whiskey brand, revealing that it is a way to “honor” his legacy.
“I’ve always been drawn to the strength and confidence I feel when I drink quality whiskey and I wanted to invite more people to experience that feeling,” Beyoncé said. Harpista Bazaar“When I found out my boyfriend was drinking, I felt like my love was gone.”
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“Sir Davis is a way to honor him, and unite us through a new shared legacy,” he added. “In partnership with Moët Hennessy, we are making delicious American wines that respect tradition, but also enable people to experience something new and unique in the category. You can taste the best of what you can never say—bem-vindo, Sir Davis.”
More about Sir Davis
According to the website, SirDavis breaks the mold with its unconventional mash: an impressive 51% Sentillo and 49% malted barley.
Master distiller Lumsden, filter George, and Beyoncé herself will explore a variety of American and Irish whiskeys before creating a blend “exclusively her own.”