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Twelve South intros ‘PlugBug’ chargers with built-in ‘Find My’ feature


At IFA 2024, Twelve South introduced its latest innovation in charging technology – the PlugBug USB-C charger. This device comes with a notable feature: Apple’s “Find My” integration. This technology allows users to track their PlugBug, ensuring they never lose it while traveling or at a friend’s house.

The PlugBug comes in two versions: one offers a maximum power output of 50W, and the other delivers up to 120W. The 50W model has two USB-C ports, suitable for charging smaller devices like a MacBook Air or an iPhone. The more powerful 120W model is equipped with four USB-C ports, which can simultaneously charge devices like a MacBook Pro, iPad Pro, iPhone, and Apple Watch.

These chargers cater to various charging needs, from handling a single laptop to powering multiple devices at once. Despite the differences in power capacity, both models offer a streamlined design, making them convenient for users who prioritize portability.

Twelve South PlugBug’s ‘Find My’ capability ensures you never lose it

The integration of the “Find My” feature in Twelve South’s PlugBug sets it apart from other chargers. This capability works similarly to Apple’s MagSafe Wallet or other third-party accessories that support the “Find My” network. While it may not offer the precise location accuracy of an AirTag, it still provides a valuable way to track down a misplaced charger, especially for frequent travelers.

Apple first opened its “Find My” network to third-party accessories in 2020, allowing companies to integrate location tracking into their products. The Twelve South PlugBug is one of the latest devices to benefit from this, offering users peace of mind when traveling with their essential tech accessories.

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Twelve South intros ‘PlugBug’ chargers with built-in ‘Find My’ feature

Twelve South has also designed the PlugBug with portability in mind. Both models feature foldable prongs, making the charger easy to fit into bags or tight spaces. The sleek design is particularly beneficial for those who travel frequently, as it minimizes the bulk typically associated with chargers.

The company also offers a travel package for the PlugBug, which includes adapter plugs for various regions, including the US, UK, EU, AU, KR, and CN. The package comes with a convenient travel case, adding an extra layer of organization for users who are always on the move.

The PlugBug 50W model is ideal for users who need to charge a smartphone, tablet, or small laptop. It provides enough power to handle two devices simultaneously, such as an iPhone and an iPad. Meanwhile, the 120W version is more suited for heavier power needs. It can charge larger laptops like the MacBook Pro while simultaneously powering up smaller devices, making it a versatile solution for both personal and professional use.

How the PlugBug stands out from other chargers

What truly sets the PlugBug apart is its “Find My” functionality. While most chargers focus solely on power, Twelve South has introduced a unique combination of convenience and technology with its built-in tracking capabilities. For those who travel often or frequently misplace items, this integration could prove invaluable.

However, it’s important to note that the function on the Twelve South PlugBug may not offer the same precision as an AirTag, especially when it comes to locating it indoors. Nevertheless, it adds a layer of security that most chargers lack, making it an appealing option for tech-savvy users.

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John Smith

My John Smith is a seasoned technology writer with a passion for unraveling the complexities of the digital world. With a background in computer science and a keen interest in emerging trends, John has become a sought-after voice in translating intricate technological concepts into accessible and engaging articles.

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