Juice unveils Allspring’s 2024 brand campaign, “Follow the Insight,” heavily based on hyper realistic environments. As the creative forces behind the campaign’s special effects, they provide the backdrop for Allspring’s message, strategically brought to life through Campbell Ewald’s advertising expertise, with additional production support from Papaya Films.
“Follow the Insight” embodies Allspring’s commitment to innovation and exploration in the realm of investment. With a focus on uncovering fresh insights across diverse sectors and themes, Allspring’s dedication to navigating the economic landscape is prominently showcased in this campaign.
“Teaming up with Campbell Ewald and Allspring for the ‘Follow the Insight’ campaign has been a fantastic journey,” says Michał Misiński, Partner at Juice and the director of the campaign. “We’re pumped to showcase our hyper-realistic CG environments, aiming to blow audiences away with the iconic violet ball.”
Credits
Client: Allspring Global Investments
Agency: Campbell Ewald
Director: Michał Misiński
DOP: Michał Łuka
Production and Post-production: Juice
