Bestads Best of the Week Reviewed by Gen Hoey, Global Creative Director, LEGO Group, Denmark – togetherbe

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Genevieve Hoey, global creative director at the LEGO Group, Denmark.

BEST TV
Favourite: Mor Koo Kids ‘Better Ask More Too Kids‘. Is Thailand the last bastion of entertaining, unpredictable ads? Do they have less research? Braver clients? Free beers on set? Who knows. But it’s working. Mor Koo Kids was a long walk to get to the offer, but it was a well-played and surprising walk that made me laugh. CONTINUE READING…