This year, a group of 16 talented young, emerging creatives from Asia will join the LIA 2024 Creative LIAisons Global Coaching Academy cohort of 125 young professionals from 29 countries with diverse cultures, skill sets and perspectives in Las Vegas. This select group of creatives will experience a creative makeover as top industry leaders from around the world will hone their skills, push them further in their thinking and out of their comfort zones. The Creative LIAisons program will take place at Encore @ Wynn Las Vegas from between 30th September through 4th October.
Creative LIAisons is a training academy like no other. It is an exclusive program that was specially conceived to give back to the industry. There are no delegate fees and flights and hotel accommodations are funded by LIA. What makes Creative LIAisons so coveted is that participants are not passively watching by the sidelines. They are in the game, rolling up their sleeves and getting themselves actively involved in the learning process through masterclasses, seminars, panel discussions and hands-on interactive team work. According to a 2024 report, if you want your career or your company to thrive, tapping into and building creative thinking skills is an absolute necessity if you are an aspiring leader.
The program culminates with the opportunity to sit in the judging rooms. Unlike other global festivals, LIA lifts the veil so that attendees can actually witness for themselves judging as it happens. It’s no holds barred. Neither the judging nor the final results are shrouded in secrecy. Attendees can see and hear for themselves how the top people in the business review and reward creativity, ingenuity and bravery. Making it, arguably, the best classroom in the world.
Joining Onsite Creative LIAisons from Asia are:
Hong Kong
Mandy Lo, Senior Copywriter, Hakuhodo, Hong Kong
India
Ashish Gautam, Sr. Creative Strategist, Leo Burnett India, Mumbai
Udit Joshi, Copy Supervisor, BBDO India, Mumbai
Japan
Misora Kambe, Copywriter, dentsu, Tokyo
Taisei Kurokawa, Planner, ADK, Tokyo
Ruka Mochizuki, Copywriter, TBWA\HAKUHODO, Tokyo
Malaysia
Yet Yun Chen, Art Director, Grey Group Malaysia, Petaling Jaya
Hana Sudradjat, Copywriter, Grey Group Malaysia, Petaling Jaya
Philippines
Jillian Librodo, Associate Creative Director, GIGIL, Manila
Franc Kevin Mangahas, Associate Creative Director, Octopus&Whale, Makati City
Ice Reyes, Art Director, BlackPencil Manila, Makati City
Hanna Alyne Ypil, Social Content Creator, BBDO Guerrero, Makati City
Singapore
Melissa Vibar, Senior Art Director, McCann Worldgroup, Singapore
Taiwan
Ai Hsiao, Copywriter, Dentsu Creative Taiwan, Taipei
Thailand
Panisara Mothong, Creative Group Head, Yell Advertising, Bangkok
Pandarie Somjit, Senior Copywriter, Wolf BKK, Bangkok
Emir Shafri, Chief Creative Officer, Publicis Groupe Malaysia, Kuala Lumpur and Creative LIAisons coach, said: “Being a part of Creative LIAisons nine years ago has got to be one of the most pivotal moments in my career. The world-class mentorship I received, lessons I learned and connections I made truly fast-tracked my career and have shaped me into the creative leader I am today. No other global creative awards show invests this much into coaching the next generation. I am simply thrilled and honoured for this opportunity to pay forward the lessons I learned from my own Creative LIAisons coaches to our rising stars, while learning from the future of our industry as well.”
Laurissa Levy, Creative LIAisons Director/Events Director, said: “We are always keen to welcome hungry, eager young creatives who want to move their skill set not just up to speed, but beyond that. We see Creative LIAisons as the autobahn of creative leadership training and learning – it lets young talent go full throttle in accelerating their creative careers. There is no speed limit. For those who make full use of the opportunity presented, it is the fast lane to open doors and greater connections.”
This year, the intensive 5-day program will encompass several speaker panels and an enviable line-up of top speakers including Yasu Sasaki. There will also be a ‘Create and Make’ workshop, attendees will experience the hands-on creative challenge of receiving a brief, ideating, creating and then pitching to a jury. And for the first time, there will be a special off-site, real-time experiential learning exercise to further stretch the minds of the attendees.
