Yell Advertising, fresh from launching Yell Shanghai—its second office in China following Yell Beijing and the seventh across six countries in Asia—marked a significant milestone, solidifying its status as the fastest-growing agency in Asia.
On August 29th, during the Shanghai International Advertising Festival (SHIAF), an incorporation agreement was signed between Yell Shanghai and The Sino-ADI National Advertising Industry Park. The momentous event was witnessed by several distinguished figures, including Ms. Prinat Apirat, The Royal Thai Consul-General in Shanghai; Gordon Tan, Chairman and Asia Partner of the London International Awards; Parames Rachjaibun, Honorary President of the Advertising Association of Thailand; and Rati Panthawi, President of the Advertising Association of Thailand. This partnership aims to empower Chinese brands in their global expansion by leveraging.
Yell’s role as a strategic bridge to Southeast Asia and beyond. Central to Yell’s approach is the strategic use of Thai advertising’s Soft Power, a key driver backed by the Thai government as part of its national policy to enhance global influence. Following Yell’s successful establishment as a key connector between China and Southeast Asia,
Ohm Dissara’s leadership has driven the agency’s innovative approach, extending far beyond traditional advertising to enable businesses to scale across regions. Yell has been increasingly active in the Chinese market, with a growing client base and a series of accolades from major award shows in China.
This year, Yell’s win of the Gold and Silver trophy at Shanghai International Advertising Festival Awards 2024 (SHIAF) will further elevate the agency’s reputation, solidifying trust among Chinese brands eager to adopt Thai creativity and strategy for market differentiation.
