In collaboration with the Czech outpost of Stink Films, Juice, a full-service visual effects company, was tasked with the post-production for Česká Spořitelna’s latest brand film. The film highlights the bank’s commitment to fostering a sustainable business environment.
Juice’s contribution to this project included the creation of invisible VFX, such as realistic clouds and rain, to seamlessly integrate with the live-action footage. The team developed intricate CG models for a farmhouse and a glasshouse, enhancing the visual depth and realism of the commercial. Additionally, delivering full CG photorealistic shots featuring liquid simulations and lush green environments.
Radosław Idczak, CG Producer at Juice, said: “For the Česká Spořitelna brand film, we focused on delivering seamless and photorealistic VFX that support the narrative without distracting from it. The goal was to enhance the story’s impact through subtle yet powerful visual elements.
Credits
Client: Česká Spořitelna
Agency: VML
Production: Stink Films Czech Republic
Director: Arjen Schotel
CG Supervisor: Frantisek Stepanek
VFX & Post-Production: Juice
