There are only 10 left to enter this year’s London International Awards (LIA) with the final entry deadline set for next Friday, August 30th.
Each year LIA assembles the best creative talent from around the globe. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury. As each of their juries are a diverse group, cultural references and nuances are openly discussed and explained.
All rounds of judging will take place onsite at Encore @ Wynn, Las Vegas. Your work will be judged by the same jurors from first round through statue discussions.
Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from 1st July 2023 through 31st August 2024.
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New competitions for 2024 include Creative Strategy and Direct.
Creative Strategy recognises the digging, investigation, creative problem solving and discovery that leads into and inspires the creative idea. Strategy drives the discovery process, searching for fresh insight and creative instigation. Strategy works through all forms of data and hypotheses drawing from culture, category, human, brand and contextual fodder to unlock the creative opportunity. This award will recognise that having a strong understanding of the culture, category, consumer and brand can lead to a creative idea that can lead to significant impact.
Direct as a medium has been around for a long time. In fact, David Ogilvy sold AGA cookers door-to-door before he opened his agency. Direct Response was his first love. Granted, it has evolved, but it is still a great measure of the success of a campaign in terms of generating results.
