Bestads Best of the Week Reviewed by Allison Pierce, Chief Creative Officer, VML, Kansas City – togetherbe

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Allison Pierce, chief creative officer, VML, Kansas City.

BEST INTERACTIVE
Ok, I’m starting with Interactive because I feel like that was some of the best work I saw today.
Winner: Axis Bank ‘Sanskrit Password‘. I love ideas that can solve two problems at once, and this one did just that. Using cyber security as a reason to learn a dying language is really clever. There have been a few projects the past few years around saving languages, but this is the first I’ve seen that went beyond just the act of preserving and created a functional benefit for it. That being said, I barely remember my passwords in just one language, so I can’t speak to how effective it will be, but love the effort. CONTINUE READING…