Digital Sea, a creative agency combining the expertise of FCB and McCann, and Digibank have launched its latest advertising campaign, for digibank by DBS, titled “Dream Fulfilled: A Gen Z Story.” This campaign showcases a journey of a Gen Z & Millennial individuals who, after immense effort, finally meets her idol.
In collaboration with Digital Sea, digibank by DBS has unveiled “Dream Unlock: From Office Hustle to Kpop Stage Rustle,” highlighting the transformative power of dreams facilitated by the digibank Z credit card. This campaign reinforces digibank’s reputation as the world’s best bank, showcasing its innovative products and engaging, relatable communication strategies.
“Dream Fulfilled: Gen Z & Millennial Story” is the second campaign by digibank utilizing the latest cutting-edge AI tools. digibank continues to pioneer in the banking industry, leveraging AI to develop impactful and resonant communication. The campaign spotlights a genuine story of determination and passion, depicting the lengths Gen Z & Millennial individual will go to meet her idol. It portrays the challenges of obtaining a pricey concert ticket and navigating the competitive ticket-buying process, with digibank Z credit card emerging as a hero, reducing stress and making her dream more accessible without jeopardizing cash flow. The campaign combines fun and vibrant AI visuals, capturing the essence of pop culture and the excitement of realizing a dream.
Melfrida Gultom, Head of Consumer Banking Group at Bank DBS Indonesia, said: “Digibank by DBS is celebrated for its innovative digital banking solutions. Our goal is to consistently set new benchmarks in the industry in everything we do.”
Risanti Febriana, Executive Director of Marketing and Communications Consumer Banking, Digibank by DBS, said: “With the spirit of ‘A Different Kind of Bank,’ DBS Indonesia positions itself as a bank that is different from traditional banks. We continue to focus on providing a different and better experience for consumers in managing their finances, including helping them to achieve their dreams. We convey this message in a recent and relevant way, ensuring that our communication resonates with our audience.”
Bellamia Agustina, GM of Digital Sea, added: “This campaign demonstrates the incredible potential of combining creativity with cutting-edge technology. We are thrilled to collaborate with digibank to tell a story that resonates deeply with the Gen Z & Millennial audience and showcases the innovative spirit of digibank.”
