Kayari and anew advertising Bangkok unveil innovative mosquito-repelling billboards, The Mos-kill-to Billboard.
The campaign transforms ordinary billboards into mosquito-repelling billboards and installs them throughout Bangkok. These billboards incorporate three key features designed to keep communities and commuter’s mosquito-free.
This billboard combines yellow light, which has been proven to deter mosquitoes, with 15 KHz frequency waves recommended by the WHO as a safe and effective mosquito deterrent, and Pyrethrum extract, a natural and safe mosquito repellent. These three features work together to enhance the billboard’s effectiveness in repelling mosquitoes.
This creative initiative is particularly beneficial for people waiting at bus stops and those living in mosquito-prone areas, providing them with a safer and more comfortable environment. anew advertising’s commitment to innovative solutions and community welfare is evident in this campaign, reflecting the company’s motto: “Never Say Never, Always ANEW.”
By integrating technology and natural solutions, anew advertising Bangkok is setting a new standard in outdoor advertising, proving that billboards can be both informative and functional in improving public well-being.
Credits
Client : Kayari Thailand
Deputy Managing Director : Mrs.Vannee Kuansataporn
Business Development Manager : Mr.Pasin Kuansataporn
Agency : anew advertising Bangkok
Cco & Founder : Thanannop Poonkhlai
Cso & Founder : Kulvara Saisomboon
Strategic Manager : Sawanya Pattananarak
Managing Director : Aek Jittawait
Group Account Director : Daranee Reuknumphet
Account Director : Krisada Changboonchu
Creative Group Head : Kiattisak Sa-nguanpouk
Senior Copywriter : Warit Pholsiripipat
Senior Art Director : Pannawee Saibua
Project Director : Phakpoom Surapongsanuruk
Production House : Wake Up Media and Production
Creative Director : Chayanan Phetjood
Creative : Pachara Udomkitpanya
Director of Photography : Chanokchon Limvirut
Assistant Director : Watchara Srikadkao
Camera Operator : Prat Saynatee
1st Assistant Camera : Apichat Rakchang
Production Manager : Chatmongkol Nilprasert
Producer : Kasesarin Tauthong
Video Editor : Kwanjira Klinklan
Video Editor : Prachya Klomarrom
Motion Graphic Designer : Nattawut Saewang
Sales Director : Pattaratape Reepairoj
Project Manager : Pimphan Liunamchai
