Indie creative agency Ugly has partnered with mobile technology company OnePlus for the launch of Nord 4, the fourth generation of its highly acclaimed budget-friendly mid-range product line.
In a market saturated with brands offering similar technology, the Nord series integrates high-end features into mid-range phones, delivering exceptional value without compromising on quality. Phones that can only be described in two words: Absurdly Good.
With doses of absurdity and humor, the campaign brings to life the remarkable capabilities of the new Nord 4 phone. From lightning-fast processing speeds to an extraordinary display system, users see their eyes grow comically large in astonishment as they discover each feature. This playful and engaging approach underscores the superior quality and value of the OnePlus Nord, making it a standout choice in a crowded market.
Evoking the cinematic style of a Wes Anderson movie, the action unfolds against the backdrop of a hotel in Bucharest, where the phone is part of the menu in a snob-ish and sophisticated restaurant capturing a unique blend of sophistication and eccentricity.
To bring this vision to life, Ugly has teamed up with the acclaimed Argentinian directing duo Plástico known for their weird pop style in between fashion and humor used in campaigns for brands like Coca-Cola and AT&T.
“The shooting was very fun because of the weirdness of the situations and the beauty of everything around us. An elegant freaky atmosphere permeated the set and that motivated us. It was the first time we stayed in the same location (the hotel) where we filmed, so we could calm our anxiety by visiting the set before breakfast or on the way to the pool; it was all very surreal! (…) We loved working with Ugly, it was an immediate match, our brains and hearts loved each other mutually,” said Ale Ruax (Plástico).
The two directors brought to life a surreal and chic night out where fun, playful and bold scenes juxtapose frantically showing us one by one all the features that make this phone well… so good you won’t believe your popping-out eyes.
