A new independent ad agency has launched in Thailand. Opening it’s doors as anew advertising Group, the new startup is positioning itself as a next-generation agency that blends creativity with innovative methods to deliver consistently fresh marketing results.
By employing groundbreaking techniques and collaborating with brands as true business partners, anew advertising aims to craft creative solutions that meet diverse needs in branding, communications, and marketing. This is achieved through leveraging new tools across the three companies that form the anew advertising Group.
The group is spearheaded by industry veterans:
• Nui Thanannop : Chief Creative Officer & Co-Founder, with 13 years at Ogilvy & Mather Thailand as Executive Creative Director, leading a team of over 30 creatives, strategic planners, and client service professionals to bring new energy to the advertising market.
• Ngao Worarit: Executive Brand Design Director & Co-Founder, who has won numerous international awards, including for the “No Pests Allowed” campaign, recognized at One Show Asia and Cannes Lions.
• Start Kulvara: Chief Strategy Officer & Co-Founder, over 20 years in marketing and advertising for both local and global companies, transitioning from Group Account Planning Director at Cheil Thailand, now overseeing branding, campaign strategy, and digital planning.
• Aek Jittawait: Managing Director, with over 20 years in marketing and advertising, his expertise spans strategic thinking, digital marketing, and creative direction, with successful brand leadership in top companies like dtac, Siam Commercial Bank, Siam Piwat and Leo Burnett.
The anew Group consists of:
1. anew advertising: Redefining the Future of Marketing anew advertising takes a transformative approach to marketing, breaking traditional boundaries to create innovative, impactful, and inclusive campaigns. anew focuses on authenticity, sustainability, and ethical storytelling, connecting brands with their audiences on a deeper level. By embracing digital advancements and data-driven insights while prioritizing human-centric experiences and social responsibility, anew advertising aims to build lasting relationships and make a positive difference in the world.
2. never say never: Innovating MarTech, CRM, and Brand Experience never say never specializes in transforming the impossible into achievable with cutting-edge marketing technology solutions, exceptional customer relationship management strategies, and unforgettable brand experiences.
3. so.os: Enhancing Social Media Performance so.os focuses on enhancing and managing the performance of social media platforms for businesses and organizations. They provide a comprehensive suite of services, including strategic development, content creation, account management, advertising, analytics, community building, influencer collaborations, and crisis management, ensuring a robust and effective social media presence.
