Ogilvy Group Thailand crowned APAC Agency of the Year in Campaign Brief’s The Work 2024; GIGIL Manila, DDB Mudra India, VML Australia, DDB Australia + Thinkerbell Australia make up top 6

The 22nd year of Campaign Brief’s THE WORK was a record breaker. This year a total of 226 agencies and production companies in APAC submitted entries to Campaign Brief’s THE WORK. This is up from 192 agencies and production companies that entered THE WORK in 2023 and 177 who entered in 2022. THE WORK 2024 was also a record year for entries with 4,189 received.

Campaign Brief’s THE WORK is recognised as a true record of creativity for the entire APAC region. THE WORK features the very best advertising of the year from Asia, Australia and New Zealand and this year there was a record 4,189 entries to Campaign Brief’s THE WORK with the most entries coming from Australia (1324), the Philippines (563), Thailand (556), India (404) and New Zealand (293).

VIEW THE WORK 2024

TOP 12 APAC AGENCIES IN THE WORK 2024

The top performing agency in 2024 in the Asia Pacific region is Ogilvy Group Thailand with 46 entries making the cut from the 177 entries submitted by the agency. Their strong showing sees them named APAC’s Agency of the Year in THE WORK 2024.

Ogilvy Group Thailand has been a strong performer in THE WORK over recent years having also been the #1 ranked agency in APAC in 2019 and 2020, and placing #2 overall in APAC last year in THE WORK 2023.

This year, their 46 Acceptances came from notable work including Colgate ‘The Boxer’, Voiz ‘The Hand’, Delight ‘Not Very Sweet’, Krungsri Auto Broker ‘Deal of the Dazed’, Thai Life Insurance ‘Under My Skin’ and more.

Other accepted work came from work for clients like Café Amazon, Car4Cash, CMDF, CP Group, Dutchie, MG, TikTok Shop Branding and multiple campaigns for Burger King.

GIGIL Manila has also been a consistent performer, ranking in THE WORK’s top 5 for the past 5 years. This year they reached their highest ranking of #2 overall in APAC with 44 Acceptances.

DDB Mudra Group India has jumped up  from equal #11 in 2023, to #3 overall in APAC this year. DDB Mudra are also the top performing agency in India for the third straight year.

At #4 overall is last year’s APAC Agency of the Year, VML Australia with 38 Acceptances.

With 34 Acceptances, DDB Australia are in #5 position overall in APAC. DDB Australia ranked at #12 in APAC in THE WORK 2022 before moving up to #4 overall in APAC  last year. DDB is the only network with two agencies in THE WORK 2024 APAC Top 10.

Thinkerbell Australia are big improvers in The Work 2024, ranking at #6 overall and up from #50 last year. The agency had 33 Acceptances.

For the fourth straight year Deloitte Digital Australia has made the APAC top 10. Their 31 Acceptances in THE WORK 2024 places them at #7 in APAC.

Equal #8 in APAC, are China based agencies; Banana Balloon Shenzhen and The Nine Shanghai with 29 Acceptances each.

#10 in APAC and #1 in New Zealand is Special New Zealand with 27 entries being accepted.

Rounding out our Top 12 agencies are Howatson+Company Australia and Ogilvy Australia in equal #11 position with 25 Acceptances each. Both agencies also made the Top 12 in APAC last year.

See a list of the top agencies in Asia, the full list of agencies across APAC and by country by country breakdown below;

ASIA’S TOP 30 AGENCIES IN THE WORK 2024

#1 Ogilvy Group Thailand 46
#2 GIGIL Philippines 44
#3 DDB Mudra India 43
#4 Banana Balloon Shenzen China 29
#4 The Nine China 29
#6 TBWA\SMP Philippines 22
#7 VML Thailand 21
#8 BLKJ HAVAS Singapore 20
#8 Publicis Worldwide Hong Kong 20
#10 MullenLowe Singapore 19
#11 Sour Bangkok 18
#12 Leo Burnett Group Manila 17
#13 Innocean Indonesia 16
#14 Ogilvy & Mather Taiwan 15
#14 TBWA\ Creative Juice Thailand 15
#16 Dentsu Creative Taiwan 14
#17 BBDO Guerrero Philippines 13
#17 Cheil Hong Kong 13
#17 TBWA Singapore 13
#20 BBDO Bangkok 12
#20 Forsman & Bodenfors Singapore 12
#22 Leo Burnett Kuala Lumpur 11
#22 Wolf BBK Thailand 11
#24 CJ Worx Bangkok 10
#24 DDB Group Hong Kong 10
#24 Dentsu Redder Vietnam 10
#24 GreynJ United Bangkok 10
#24 Publicis JimenezBasic Philippines 10
#24 VML India 10
#30 DDB Tribal Worldwide Philippines 9
#30 Dentsu Creative Philippines 9
#30 Dentsu Creative Thailand 9
#30 MullenLowe TREYNA Philippines 9
#30 Publicis Worldwide Vietnam 9
#30 TBWA Hong Kong 9

TOP ASIA PACIFIC AGENCIES IN THE WORK 2024

#1 Ogilvy Group Thailand 46
#2 GIGIL Philippines 44
#3 DDB Mudra India 43
#4 VML Australia 38
#5 DDB Australia 34
#6 Thinkerbell Australia 33
#7 Deloitte Digital Australia 31
#8 Banana Balloon Shenzen China 29
#8 The Nine China 29
#10 Special New Zealand 27
#11 Howatson+Company Australia 25
#11 Ogilvy Australia 25
#13 Chep Network Australia 23
#14 TBWA\SMP Philippines 22
#15 Leo Burnett Australia 21
#15 Motion Sickness New Zealand 21
#15 VML Thailand 21
#18 BLKJ HAVAS Singapore 20
#18 Publicis Worldwide Hong Kong 20
#20 DDB Group Aotearoa NZ 19
#20 MullenLowe Singapore 19
#22 Sour Bangkok 18
#23 Leo Burnett Group Manila 17
#23 TBWA Australia 17
#25 Emotive, Sydney 16
#25 Innocean Indonesia 16
#27 Ogilvy & Mather Taiwan 15
#27 TBWA Creative Juice Thailand 15
#29 Dentsu Creative Taiwan 14
#29 The Monkeys/Part of Accenture Song Australia 14
#31 Akcelo Australia 13
#31 BBDO Guerrero Philippines 13
#31 Cheil Hong Kong 13
#31 TBWA Singapore 13
#35 BBDO Bangkok 12
#35 Daylight New Zealand 12
#35 Forsman & Bodenfors Singapore 12
#38 Leo Burnett Kuala Lumpur 11
#38 M&C Saatchi Australia 11
#38 Ogilvy New Zealand 11
#38 Wolf BBK Thailalnd 11
#42 CJ Worx Bangkok 10
#42 DDB Group Hong Kong 10
#42 Dentsu Redder Vietnam 10
#42 GreynJ United Bangkok 10
#42 Publicis JimenezBasic Philippines 10
#42 The Brand Agency Perth 10
#42 VML India 10
#49 DDB Tribal Worldwide Philippines 9
#49 Dentsu Creative Philippines 9
#49 Dentsu Creative Thailand 9
#49 Dig Australia 9
#49 MullenLowe TREYNA Philippines 9
#49 Publicis Worldwide Vietnam 9
#49 Showpony Australia 9
#49 TBWA Hong Kong 9
#49 TBWA New Zealand 9
#49 VML New Zealand 9
#59 Dentsu Creative China 8
#59 FCB SHOUT/THE SHOUT GROUP Malaysia 8
#59 VML Ogilvy Japan 8
#59 R/GA Australia 8
#59 Leo Burnett Group Thailand 8
#59 The Monkeys New Zealand 8
#65 303 MullenLowe Perth 7
#65 Bastion Australia 7
#65 FCB New Zealand 7
#65 Medialand Digital Strategy Taiwan 7
#65 Special Australia 7
#70 Bear Meets Eagle on Fire Sydney 6
#70 Communicado Melbourne 6
#70 Dentsu Creative Australia 6
#70 Dentsu Creative New Zealand 6
#70 Flash Bomber Bangkok 6
#70 FTW Jakarta Indonesia 6
#70 Future Creatie Network – Flock Indonesia 6
#70 VML Manila 6
#78 Chemistry New Zealand 5
#78 Grey Malaysia 5
#78 Heartbeat Creative Lab Taiwan 5
#78 Sunday Gravy Melbourne 5
#78 TBWA China 5
#78 VML Indonesia 5
#78 VML Taipei 5
#85 303 MullenLowe Sydney 4
#85 ACE Communications Marketing Taiwan 4
#85 Blink Digital India 4
#85 BMF Australia 4
#85 Brainheart Brisbane 4
#85 Connecting Plots Australia 4
#85 Edelman India 4
#85 Edelman Thailand 4
#85 Heaven&Hell China 4
#85 MBCS Australia 4
#85 McCann Worldgroup Singapore 4
#85 Publicis Worldwide Australia 4
#85 Rabbit’s Tale/Part of Accenture Song Thailand 4
#85 TABOO Australia 4
#85 VML Singapore 4
#85 We Are Social Australia 4
#101 Asiatic Marketing Communications Bangladesh 3
#101 Augusto New Zealand 3
#101 Clemenger BBDO Australia 3
#101 Colenso BBDO New Zealand 3
#101 cummins&partners Australia 3
#101 DPR&Co Australia 3
#101 Edelman Hong Kong 3
#101 EightyOne New Zealand 3
#101 Engine Group Brisbane 3
#101 FEDERATION New Zealand 3
#101 hufax arts Taiwan 3
#101 Ideata Advertisng Taiwan 3
#101 JimJam Ideas Sydney 3
#101 Muma Malaysia 3
#101 Noah Workshop Hong Kong 3
#101 RUN Aotearoa New Zealand 3
#101 Sickdogwolfman Australia 3
#101 Splash Melbourne 3
#101 SVEN Philippines 3
#101 The General Store Australia 3
#101 The Hallway Australia 3
#101 The Teeth Singapore 3
#101 The Titus Upputuru Company India 3
#101 Thinkerbell Aotearoa New Zealand 3
#101 TRP Melbourne 3
#101 Type + Pixel Brisbane 3
#101 VaynerMedia Asia Pacific Singapore 3
#101 VML Perth 3
#101 Yarn New Zealand 3
#130 72andSunny ANZ 2
#130 Bastion Shine New Zealand 2
#130 BBDO China 2
#130 Beacon Communications Japan 2
#130 Brilliant & Million Bangkok 2
#130 Cheil Malaysia 2
#130 Choojai & Friends Thailand 2
#130 Cocogun Australia 2
#130 Dentsu Creative Hong Kong 2
#130 Grey Group Singapore 2
#130 Guangdong OPPO Mobile China 2
#130 Hakuhodu International Indonesia 2
#130 Havas Host Australia 2
#130 Havas Malaysia 2
#130 It’s Friday Sydney 2
#130 kwpx&partners Perth 2
#130 Leron Leron Sinata Philippines 2
#130 Ogilvy Malaysia 2
#130 Oliver Agency Vietnam 2
#130 + 61 Australia 2
#130 Prakit Advertising Thailand 2
#130 Saatchi & Saatchi Australia 2
#130 Saatchi & Saatchi New Zealand 2
#130 Shift Integrated Sri Lanka 2
#130 Skaro&Friend Australia 2
#130 Stanley St New Zealand 2
#130 The Clan Malaysia 2
#130 The Friday Vietnam 2
#130 The Royals Australia 2
#130 The Secret Little Agency Singapore 2
#130 The Works Australia 2
#130 Today The Brave Australia 2
#130 Yell Bangkok 2
#163 ABEL New Zealand 1
#163 ARN (Australian Radio Network) 1
#163 AT Creative Perth 1
#163 Beatnk REBL Malaysia 1
#163 Cheil Australia 1
#163 Chimera Project Brisbane 1
#163 CommonVentures Sydney 1
#163 Edelman Australia 1
#163 Edelman Holdings China 1
#163 Elevencom, Sydney 1
#163 HBK Melbourne 1
#163 kwpx Australia 1
#163 M&C Saatchi Kulala Lumpur 1
#163 Massive Music Singapore 1
#163 Merkle B2B |Dentsu 1
#163 Mick Soiza Australia 1
#163 O’Meteor Singapore 1
#163 OLIVER Agency Indonesia 1
#163 Omnicom Media Group Taiwan 1
#163 PLATO New Zealand 1
#163 Redbin Philippines 1
#163 Rovers Creative Indonesia 1
#163 ScienceFiction Sydney 1
#163 The Core Agency Australia 1
#163 Tianyukong Guangzhou China 1
#163 TJT Creative Lab Indonesia 1
#163 Yoband, Guangzhou China 1
#163 YoungShand New Zealand 1

THAILAND

Ogilvy Group Thailand has recorded their best performance ever in Campaign Brief’s THE WORK. Again they are #1 in Thailand and #1 overall in APAC. This is the third time in the past 6 years that the agency has topped all other agencies in APAC. VML Thailand moves up to #2 and Sour Bangkok remains at #3 in Thailand. TBWA\Juice Thailand ranks #4 in the market followed by BBDO Bangkok and Wolf Bkk. In total 18 Thai agencies had entries accepted into THE WORK 2024.

#1 Ogilvy Group Thailand – 46
#2 VML Thailand – 21
#3 Sour Bangkok – 18
#4 TBWA\Juice Thailand – 15
#5 BBDO Bangkok – 12
#6 Wolf BBK Thailand – 11
#7 CJ Worx Bangkok – 10
#7 GREYnJ United Bangkok – 10
#9 Dentsu Creative Thailand – 9
#10 Leo Burnett Group Thailand – 8
#11 Flash Bomber Bangkok – 6
#12 Edelman Thailand – 4
#12 Rabbit’s Tale/Part of Accenture Song Thailand – 4
#14 Brilliant & Million Bangkok – 2
#14 Choojai & Friends – 2
#14 Prakit Advertising Thailand – 2
#14 Yell Bangkok – 2
#18 TJT Creative Lab Thailand – 1

THE PHILIPPINES

The Philippines industry were strong performers again in Campaign Brief’s The Work. This year 13 agencies and top production company, Arcade Film Factory, had entries accepted. This year GIGIL again was the top Performer with 44 Acceptances from the 162 entries they submitted. In addition to ranking #1 in Philippines, GIGIL is the #2 ranked agency in APAC. Along with GIGIL, TBWA\SMP is always a strong performer in Campaign Brief’s The Work. This year they rank #2 in The Philippines, #4 overall in Asia and #14 overall in APAC. Leo Burnett Group Manila ranks at #3 and BBDO Guerrero is #4.

With 24 Acceptances Arcade Film Factory is the number #1 ranked production company in Asia and #3 overall in APAC.

#1 GIGIL – 44
#2 TBWA\SMP – 22
#3 Leo Burnett Group Manila – 17
#4 BBDO Guerrero – 13
#5 Publicis JimenezBasic – 10
#6 DDB Tribal Worldwide – 9
#6 Dentsu Creative Philippines – 9
#6 MullenLowe TREYNA – 9
#9 VML Manila – 6
#10 SVEN – 3
#11 Leron Leron Sinata – 2
#12 OLIVER Agency Philippines – 1
#12 Redbin Philippines – 1

SINGAPORE

BLKJ Havas is Singapore’s best performing agency in Campaign Brief’s THE WORK 2024. The agency has 20 Acceptances and in addition to #1 in Singapore, ranks #21 overall in APAC. MullenLowe Singapore rank #2, up from #7 ranking in Singapore last year. TBWA Singapore, a consistent good performer in THE WORK, ranks at #3 and Forsman & Bodenfors Singapore had another good year and is in #4 position.

#1 BLKJ Havas Singapore – 20
#2 MullenLowe Singapore – 19
#3 TBWA Singapore – 13
#4 Forsman & Bodenfors Singapore – 12
#5 McCann Worldgroup Singapore – 4
#5 VML Singapore – 4
#7 The Teeth Singapore – 3
#7 VaynerMedia Asia Pacific Singapore 3
#9 Grey Group Singapore – 2
#9 The Secret Little Agency Singapore – 2
#11 Massive Music Singapore – 1
#11 O’Meteor Singapore – 1

CHINA

Campaign Brief’s THE WORK 2024 sees two independent creative agencies sitting in equal #1 position in China. Banana Balloon Shenzhen and The Nine Shanghai have 29 Acceptances this year and their strong performance see them both rank #1 in China, #4 in Asia and #8 overall in APAC. #3 in China is Dentsu Creative with TBWA China ranked at #4.

#1 Banana Balloon Shenzhen – 29
#1 The Nine Shanghai – 29
#3 Dentsu Creative China – 8
#4 TBWA China – 5
#5 Heaven&Hell China – 4
#6 BBDO China – 2
#6 Guangdong OPPO Mobile China – 2
#8 Tianyukong Guangzhou China – 1
#8 Yoband, Guangzhou – 1

INDIA

DDB Mudra Group India has again put in a superb performance moving up from equal #11 in THE WORK 2023 to #3 overall in APAC this year. Their 43 Acceptances in THE WORK 2024 sees them at #1 in India for the third straight year. VML India is ranked #2 this year with Blink Digital and Edelman India at equal #3. The Titus Upputuru Company ranks at #5.

#1 DDB Mudra Group India – 43
#2 VML India – 10
#3 Blink Digital India – 4
#3 Edelman India – 4
#4 The Titus Upputuru Company India – 3

INDONESIA

Innocean Indonesia has recorded a very strong performance in Campaign Brief’s THE WORK 2024. The agency moves up to rank #1 in the market with a creditable 16 Acceptances. Their performance also sees them rank at #13 overall in Asia in THE WORK 2024. FTW Indonesia and Future Creative Network/Flock are both equal #2 followed by VML Indonesia at #4.

Top Indonesian production company Seven Sunday Films also has 4 Acceptances.

#1 Innocean Indonesia – 16
#2 FTW Jakarta Indonesia – 6
#2 Future Creative Network – Flock Indonesia – 6
#4 VML Indonesia – 5
#5 Hakuhodu Indonesia – 2
#6 Rovers Creative Indonesia – 1

HONG KONG

With 20 Acceptances Publicis Worldwide Hong Kong has retained their #1 rank in Hong Kong. In Campaign Brief’s THE WORK 2023 Publicis collected 14 Acceptances and this year sees them increase this to 20. Cheil Hong Kong ranks at #2 with 13 Acceptances and DDB Group Hong Kong and TBWA Hong Kong rank #3 and #4 respectively.

#1 Publicis Worldwide Hong Kong – 20
#2 Cheil Hong Kong – 13
#3 DDB Group Hong Kong – 10
#4 TBWA Hong Kong – 9
#5 Edelman Holdings HK – 4
#6 Noah Workshop Hong Kong – 3
#7 Dentsu Creative Hong Kong – 2

TAIWAN

It was a close contest in Taiwan with Ogilvy & Mather Taiwan and Dentsu Creative Taiwan retaining the #1 and #2 positions they held in Campaign Brief’s THE WORK 2023 but with a difference of only 1 Acceptance this year. Medialand Digital Strategy ranks #3 with Heartbeat Creative Lab and Wunderman Thompson equal #4.

#1 Ogilvy & Mather Taiwan – 15
#2 Dentsu Creative Taiwan – 14
#3 Medialand Digital Strategy Taiwan – 7
#4 Heartbeat Creative Lab Taiwan – 5
#4 VML Taipai – 5
#6 ACE Communications Marketing – 4
#7 Hufax Arts Taiwan – 3
#7 Ideata Advertising Taiwan – 3
#9 Omnicom Media Group Taiwan – 1

MALAYSIA

In Malaysia Leo Burnett are again the #1 ranked agency with 11 Acceptances. FCB SHOUT move up from #3 last year to #2 this year and Grey Malaysia are ranked #3.

#1 Leo Burnett – 11
#2 FCB SHOUT/THE SHOUT GROUP – 8
#3 Grey Malaysia – 5
#4 Muma Malaysia – 3
#5 Cheil Malaysia – 2
#6 Havas Malaysia – 2
#6 Ogilvy Malaysia – 2
#6 The Clan – 2
#9 Beatnk REBL – 1
#9 M&C Saatchi Kulala Lumpur- 1

JAPAN

#1 VML Ogilvy Japan – 8
#2 Beacon Communications KK – 2

VIETNAM

#1 Dentsu Redder – 10
#2 Publicis Worldwide Vietnam – 9
#3 OLIVER Agency – 2
#3 The Friday – 2

BANGLADESH

#1 Asiatic Marketing Communications – 3

SRI LANKA

#1 Shift Integrated – 2

AUSTRALIA

Click here for full coverage and breakdown of Australia’s performance in THE WORK 2024.

#1 VML Australia – 38
#2 DDB Australia – 34
#3 Thinkerbell – 33
#4 Deloitte Digital Australia – 31
#5 Howatson+Company – 25
#5 Ogilvy Australia – 25
#7 Chep Network – 23
#8 Leo Burnett Australia – 21
#9 TBWA Australia – 17
#10 Emotive, Sydney – 16
#11 The Monkeys/Part of Accenture Song – 14
#12 Akcelo – 13
#13 M&C Saatchi Australia – 11
#14 The Brand Agency Perth – 10
#15 Dig Australia – 9
#15 Showpony – 9
#17 R/GA Australia – 8
#18 303 MullenLowe Perth – 7
#18 Bastion – 7
#18 Special Australia – 7
#21 Bear Meets Eagle on Fire Sydney – 6
#21 Communicado, Melbourne – 6
#21 Dentsu Creative Australia – 6
#24 Sunday Gravy Melbourne – 5
#24 303 MullenLowe Sydney – 4
#24 BMF Australia – 4
#24 Brainheart Brisbane – 4
#24 Connecting Plots Australia – 4
#24 MBCS Australia – 4
#24 Publicis Worldwide Australia – 4
#24 TABOO – 4
#24 We Are Social – 4

NEW ZEALAND

Click here for full coverage and breakdown of New Zealand’s performance in THE WORK 2024.

#1 Special New Zealand – 27
#2 Motion Sickness New Zealand – 21
#3 DDB Group Aotearoa New Zealand – 19
#4 Daylight New Zealand – 12
#5 Ogilvy New Zealand – 11
#6 TBWA New Zealand – 9
#6 VML New Zealand – 9
#8 The Monkeys New Zealand – 8
#9 FCB New Zealand – 7
#10 Dentsu Creative New Zealand – 6
#11 Chemistry New Zealand – 5
#12 Augusto New Zealand – 3
#12 Colenso BBDO New Zealand – 3
#12 EightyOne New Zealand – 3
#12 Federation New Zealand – 3
#12 RUN Aotearoa New Zealand – 3
#12 Thinkerbell Aotearoa New Zealand – 3
#12 Yarn New Zealand – 3

VIEW THE WORK 2024