Spritzer Malaysia has launched a new campaign via FCB SHOUT Malaysia aimed at highlighting local tourist attractions whilst taking in the wellness advantages of its natural mineral water.
Dubbed “Air Love Cuti-Cuti”, a clever wordplay that combines the Malaysian term for water (Air) and their love for travel (Cuti-Cuti) the campaign features Spritzer brand ambassadors, Syafiq Kyle and Koe Yeet, in a 6-episode travel vlog series sharing their travel experiences as they uncover the beauty and hidden gems of the different states of Malaysia, all accompanied by Spritzer as their travel hydration companion.
“At Spritzer, we are deeply passionate about the unique health benefits derived from the silica-rich content in our mineral water,” says Shiao Chan, Spritzer Malaysia’s Head of Marketing. “Expanding our insights on Malaysians’ love for travelling, we aim to tap on this opportunity to position our brand as the most preferred hydration choice on-the-go, making the experience a happy and healthy one inside and out. And through our collaboration with FCB SHOUT, we invite tourists to embark on an invigorating journey with our natural mineral water, promoting sustainable tourism and supporting our communities.”
In addition to the travel vlogs, the campaign entices viewers to submit their own content whilst also encouraging them to take part in interactive contests on Spritzer’s social platforms with RM50,000 worth of travel vouchers up for grabs. The contest is further promoted to a wider audience through cinema ads – a strategic placement that captivates moviegoers with compelling visuals and engaging messages, ensuring maximum reach and drawing more participation. Beyond digital, the campaign’s visibility was boosted courtesy of branded tourist buses.
Syahriza Badron, General Manager of FCB SHOUT, said: “Whilst tourism related initiatives are not typically part of Spritzer’s marketing programmes, we saw the long-term potential of the brief. The idea of “Air Love Cuti-Cuti” aligns with the brand’s long-term sustainability and growth ambitions as it establishes a claim that is befitting that of a home-grown champion and Malaysia’s #1 mineral water brand.
“Air Love Cuti-Cuti” debuted on 28 May 2024 and is running in cinemas and across Spritzer’s digital and social channels.
View Syafiq’s V-logs here (Melaka) and here (KL).
Credits
Client: SPRITZER
Head of Marketing: Shiao Chan
Marketing Manager: Ann Foo Sook Chuen
Brand Manager: Lee Deqian
Agency: FCB SHOUT
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
General Manager: Syahriza Badron
Head of Creative: Wang Ie Tjer
Creative Director: Jonathan Chan
Senior Art Directors: Chiu Wai Ming, Hafidz Salamat
Senior Copywriter: Ching
Vernacular Writers: Sal Abdul Malik, Felice Puah
Senior Producer: Amin Taib
Associate Brand Director: Kong Pooi Ling
Brand Manager: Richie Chan
Production and Post-House: Sotong Potong Studio
Director: Khoo Eng Yow
DOP: Francis Guo
Producer: Knisa Kamli
Offline Artist: Haren Chen, Izmal Che Ahmad, Low Zheng Yii
Online Artist: Raffiq Omar, Syimir Asyraf, Sarah Yusoff, Hwa
Colourist: Haren Chen, Low Zheng Yii
