The deadline for the London International Awards second entry deadline is tomorrow, Friday 12th July, with no late fees.
All rounds of judging will take place onsite at Encore @ Wynn, Las Vegas. Your work will be judged by the same jurors from first round through statue discussions.
Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from 1st July 2023 through 31st August 2024.
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New competitions for 2024 include Creative Strategy and Direct.
Creative Strategy recognises the digging, investigation, creative problem solving and discovery that leads into and inspires the creative idea. Strategy drives the discovery process, searching for fresh insight and creative instigation. Strategy works through all forms of data and hypotheses drawing from culture, category, human, brand and contextual fodder to unlock the creative opportunity. This award will recognise that having a strong understanding of the culture, category, consumer and brand can lead to a creative idea that can lead to significant impact.
Direct as a medium has been around for a long time. In fact, David Ogilvy sold AGA cookers door-to-door before he opened his agency. Direct Response was his first love. Granted, it has evolved, but it is still a great measure of the success of a campaign in terms of generating results.
