CJ Worx Bangkok has created this “Nong Plus” campaign, addressing a common issue in loyalty marketing: while customers value loyalty points, their enthusiasm for collecting them often wanes. To tackle this, CJ Worx introduced the “Nong Plus” character, a vibrant and memorable mascot representing unclaimed loyalty points.
The character serves as a strategic engagement tool, encouraging consumers to consistently accumulate points with persuasive messages like “Do not leave Nong Plus behind” and “Enroll in blueplus+ today for enhanced privileges.”
The design of “Nong Plus” is meticulously crafted to captivate and motivate customers, making it not just a mascot but also a collectible appeal that reinforces the campaign’s core message of recognizing and leveraging the value of accrued rewards. Since its debut, the campaign has significantly expanded its reach, resonating with a broad audience and showcasing the creative prowess of CJ Worx in enhancing customer engagement and point accumulation through aesthetic allure and compelling calls-to-action.
View the spot on Bestadsontv here.
Credits
Agency: CJ Worx Bangkok
Client: PTT Oil and Retail Business Public Company Limited (OR Group)
Chief Creative Director: saharath sawadatikom
Creative Director: kulthavach kultanan
Art Director: Pathrawee Homkanjan
Copywriter: Sukit Tongsut
Business Director: Worawalan Pornphichitpan
Account manager: Preechaya Chaimusik
Producer: Nanthanee Namtip
Production company: Dylan Films
DoP: Abhisit Prasongsup
Art Director: (House Production) Supote Khampan
Production Director: Tanis Pintong
Production Director: Assist. Wisanukorn Kankong
Production Manager: Supaporn Kongkapee
Production Manager: Prop Master: Krit Sonthros
Production Manager: Location Manager: Thanapruk Khamsen
Project Manager: Sasanan Indrapiromkul
Strategic Planner: Pasinee Tanggasemsun
Casting: Jeed Tipwarin Luthi
Casting: Assist. Ailadda Nomaya
Wardrobe Stylist: Panjarat Rungvanichkarn
Wardrobe Stylist: Assist. Rungnapa Khuykhak
Wardrobe Stylist: Assist. Yanisa Juntarapromdach
Wardrobe Stylist: Assist. Namfon Phanphermphun
